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Four essential tips for your website

If you’re looking to get a website up and running for your business, there are some things you need to think about before you get started. What you do with your website’s design could be the difference between your initial success and failure, for instance, just think of the times you’ve not used a brand’s services or bought their products because you didn’t like their site.

So what do you need to consider at this point? Here are just some of the items you need to take into account when coming up with what you want for your new website.

1. Use a clean design

This means good use of white space: a portion of a webpage that remains empty. White space is the area of space between items such as graphics, margins, columns and text. A page without white space, full of text and graphics, runs the risk of appearing cluttered and may be difficult to read which will put-off potential customers.

A clean design will use the correct amount of white space – it’s crucial for communicating a clear message. It doesn’t mean you have to have less content, it just means making the best use of space.

A good use of white space will make it easier for users to focus on your main message and images, and your text will be easier to read. It promotes sophistication and elegance, improves legibility and prompt focus.

2. Have a great homepage

Your homepage has an important role for your website, because it will be the first page that your visitors will see so put the thought and effort into making it look attractive.

Having a strong design will entice visitors to spend more time exploring your services or products. Make sure it says who you are, what you will do for your visitors, and how you’re better than competitors in your industry.

For help with designing a homepage that will make an impact with your potential customers, you may wish to work with web designer Birmingham. Using a designer will ensure you get the most from your website.

3. Make sure your site is mobile-friendly

Every business needs to have a mobile-friendly website. Many people use their smartphones for online searches so, if your site isn’t optimised for mobile, your prospective customers may not be getting the branding, messages, calls-to-action or any other information as you may intend – or they may not get it at all!

4. List your basic information

Your website should provide basic information to your users including details on what your business does, where you are based and how they can contact you. If you can, also include prices and social media buttons. Your website should be as easy and user-friendly as possible for your customers.

If you are going to link to social media channels, make sure they’re kept up to date. If you haven’t updated your company’s Facebook page for three months, for example, this does more harm than good.

James Daniels

James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.