The Key Elements of a Powerful Website
The internet has changed the way we shop, communicate and learn. No longer are customers limited to bricks and mortar stores, as they can find almost every product they need online at the click of a button.
With millions of websites cropping up every year, your site is going to need to stand out to attract loyal visitors and rank in the search engines.
If you are dreaming of becoming an online entrepreneur, you’ll need to prep your site for success. Check out the key elements of a powerful website.
A complex website will only increase your bounce rate. Encourage visitors to browse multiple pages by providing an easy navigation. You’ll need your website’s information to be organized in a simple yet structured way.
For example, you should:
- Limit main menu items (add information into subpages)
- Create a general path for a visitor to take
- Make your contact information easy to find
- Feature a search bar to help customers find a page or product
Product Imagery and Descriptions
If you are running an e-commerce website, you cannot afford to overlook product imagery and clear descriptions.
For example, if you’re selling dropshipping hoodies, you’ll need to provide your visitors with professional, high-quality photographs to encourage them to make an order.
You also should allow them to zoom in on a product and view it from multiples angles to make an informed choice, such as front, back, left, right, and bottom.
High-quality content serves multiple purposes. Firstly, it introduces who you are, what you do and the products and services you provide to a customer. It also helps to define your brand’s tone of voice, and the professionalism of the content can reflect the quality of your services. The copy must be written to the highest possible standard.
Secondly, it can help your site to rank for select keywords in the search engines, which can drive increased traffic to your landing pages and increase your revenue. Plus, regularly posting blogs will help to keep your website fresh and can increase your site’s occurrence in the likes Google.
To encourage visitors to read your content, you’ll need to create scannable webpages, as 79% of users reportedly scan web pages. To do so, you’ll need to:
- Use clear, catchy headings
- Add bullet points or numbered lists
- Keep both paragraphs and sentences short
- Use bold or italics to highlight key elements
- Make your content easy to skim
A Responsive Website Design
Unless you don’t want to rank in the search engines and are happy for visitors to click away from your website immediately, you must ensure it is mobile friendly. As 57% of traffic now comes from mobile devices, Google now favors mobile-responsive websites in the search engines.
If you have yet to do so, you must rebuild your site with a responsive design, which will allow it to adapt to the device it is being viewed on, such as a smartphone, tablet or desktop computer.