Web Design Tips for Winning Casino Websites
Designing a casino website is a massive undertaking because there are so many things you need to think about. You need to consider the colour scheme, layout, navigation and a lot more. However, getting the technical aspects of the website right, like making sure it loads instantaneously, can be undone by bad user experience. It all comes down to understanding that even though your casino is your business’s representative, it does not have to look like a casino.
Modern Design Principles
Although your website needs to look good, it does not have to be flashy. Remember that intricate patterns, flashy lights and effects all require assets that users on slow connections might have a hard time with.
Instead, opt for flat graphics, easy-to-read fonts, high-quality compressed images and navigation that is easy for users to follow. Keeping things simple ensures the website is still appealing while not overwhelming the user or their internet connection.
Get to the Point
A common frustration for a lot of players who would just want to play is websites that do not get to the point quickly enough. Players already know they are there to play and do not want to scroll through several hundred lines of text just to get to their favourite games. Good design principles require that you make sure players can find and get to casino games as quickly as possible.
Although some websites are quite annoying in this regard, there are others that take this tip to heart and implement it well. For example, highly-rated online slots websites make it easy for players to get to their games without having to scroll too far down.
If you want additional content on the landing page, you could add it below links and graphics that directly lead to the online casino games on offer. That way, players who just want to play, and who are the majority, can get to their games faster, and those who want more information can still find it.
Use the Right Colours
Using the right colours is one way to get your website to reflect your brand. However, colour can also be used to persuade games, especially on a casino website. For example, the colour red represents passion, power and energy according to the psychology of colour. Red is also eye-catching and makes people feel passionate – two important qualities that will help your website succeed.
Blue is a relaxing colour and instills feelings of safety and trust. Finally, we have black, the colour of prestige, wealth and exclusivity. Black can be used on pages with high-roller tables, exclusive content or VIP promotions.
Make Your Website Responsive
In today’s world, there is no getting around ensuring your website is responsive. Your website should be easy to use for smartphone and tablet users so they enjoy visiting it.
Responsive design means your website’s content (images, text, videos, etc.) can adjust to the size of the user’s screen. Additionally, the website should be easy to navigate and scroll even on smaller devices.
Casino website webmasters should do everything they can to ensure their website is as useful to their visitors as possible. A well-designed website and a poorly-made one is the difference between a successful website and one that fails to realize any return on investment.