4 Ways To Make Your Small Business Website Attractive To Customers

A website is arguably one of the most important assets of any business. The rate of internet usage has increased to such a degree that today, the number of users stands at over four billion, which means more than 50% of the world’s population has access to the web in one form or another. (1)

As such, businesses have shifted from offline advertisements to heavily relying on digital marketing. To compete with the best in the market, it’s imperative that you also join the trend. Among the main things to include in your online brand advertisement strategies are social media and website creation. The latter may need significant investment in both money and time, so be ready to commit the required resources for you to succeed.

One thing you always need to keep in mind is that even as the internet brings you closer to your potential clients, there are many other businesses competing for that same market. Therefore, you need to put in extra effort to ensure that your brand stands out. One way of doing this is investing in small business management software like this one from Jobber and integrating it with your website and internal systems.

This can give you an edge over your competitors and make it easier to convert leads and generate more sales. Don’t ignore this next stage of converting leads. Following best practices and quickly sending out job estimates to follow up on an inquiry can be the difference of winning business or losing it.

Attracting qualified users to your website is somewhat of an art. This article discusses some of the most effective ways to enhance the usability of your website and gain greater visibility in the search engine results pages. Keep reading for more insights.

 

  1. Select an appropriate domain name

The pulling power of your website is determined by many things, and one of them is the name. Internet users are more likely to visit a website that has a name that is relevant to the product or service it is providing and has positive connotations. If you’re just starting a new business, it would be prudent to consider a name that you can also purchase the corresponding domain for.

A short and punchy name is often most easily transferable to a website’s domain name. However, if it’s a phrase, you may want to shorten some parts so long as it retains the intended meaning and is still easy for internet users to associate with your brand. It’s worth noting that for your domain name to be regarded as catchy, it must be short, descriptive, and easy to remember.

 

  1. Improve the features of the website

If you’re creating a website for a service business such as property maintenance or landscaping or plumbing business for example, then one thing to include on your website is a gallery of your previous work. This will allow potential clients to see the quality of your output and what you’re capable of doing for your customers.

Another feature you can choose to include is a blog. A regular flow of fresh and relevant content signals to users that you are somewhat of an authority in your field. This content can be in a variety of different forms, such as imagery, text or video but it should be interesting to your users, perhaps providing them with useful insights, industry news or helping them in some way. Fresh content is also helpful in signaling to the search engines that your website offers a better user experience than your competitors and as such may even drive greater traffic to your site.

There is no one-size-fits-all rule when it comes to improving a website. Whatever features you plan to include, however, the call to action should be clear. The objective is to offer an enhanced user experience and ultimately encourage visitors to convert into paying customers.

 

  1. Make your website easy to navigate

If navigating your website is challenging for an ordinary internet user, then you’re likely to lose many potential customers. Remember, the web is full of online businesses looking to win the hearts and purses of prospective clients. As such, people are spoiled for choice when it comes to choosing who to do business with online.

How can you make your website easy to navigate? The first rule of thumb is to put features where users expect them to be found. For instance, many people are used to finding a navigation or menu button at one of the top corners. Even if you have some innovative ideas you’d like to show off, it’s important to prioritize the user’s experience when it comes to web navigation. (2)

Another thing you might want to consider is designing your homepage to be as simple as possible. Let the audience get the whole message with just a few words and images. Here, you can also include buttons that take the customers to where they want to go.

The ease of finding these buttons, even for an ordinary internet user, cannot be stressed enough. If users have to spend a lot of time trying to figure out how to navigate your website or find the information they want, then you’re likely to lose them.

 

  1. Add testimonials from previous customers

Most consumers like to have social proof to back their purchase decisions. Today, there are a variety of alternatives for just about any service or product. As such, you can understand why one would want to assess every option before purchasing something. Also, due to the common occurrence of scams in many markets, most customers prefer to scrutinize companies before deciding to do business with them.

One thing that can help build your website’s reputation and attract customers to your brand is a set of testimonials or reviews. On average, consumers look through approximately five reviews before making a purchase decision. You can add a reviews tab on your website and encourage your customers to leave their feedback after a product or service delivery. This helps prospective clients to decide if they want to do business with you, assuming others have had a positive experience and spoken about it. (3)

 

Conclusion

Having a website for your business can take you one step closer to success, especially now that the internet has become a significant platform for both businesses and consumers. To make your site more enticing and attractive, start by selecting a catchy domain. Add all the essential features to your website to enhance user experience. Other things you might want to consider including on your website are testimonials and simple navigation tools.

 

References

  1. “Internet Usage Worldwide — Statistics & Facts”, Source: https://www.statista.com/topics/1145/internet-usage-worldwide/#topicHeader__wrapper
  2. “What Makes A Website Easy To Navigate? 11 Best Practices For Organizing Your Website’s Navigation”, Source: https://medium.com/@OPTASY.com/what-makes-a-website-easy-to-navigate-11-best-practices-for-organizing-your-websites-navigation-60a3905bf84b
  3. “How To Ask And Get Good Customer Reviews (+Examples)”, https://blog.hubspot.com/service/get-customer-reviews
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