5 Reasons to Choose WordPress for Your Business
With the way the internet is integrated in our lives, we’ve reached a point where companies without an official website in place might as well not exist.
Aware of that fact, up-and-coming firms usually put together a website early on in their development, way before they actually start operating on a regular basis. And, more often than not, businesses tend to gravitate towards WordPress as their website-builder of choice.
Here’s the deal:
While the famed CMS (Content Management Systems) has a bit of a learning curve, its flexibility and versatility make it more than an ideal option for a business looking to make a digital impact.
But we don’t expect you to just take our word for it – instead, we plan to make our case about WordPress’ quality by presenting five compelling reasons why you should use WordPress for your business website.
So, without further ado, let’s jump straight into our reason number one!
1. WordPress Is Very Simple to Use
While creating a WP-based website and uploading it online requires help from someone with some tech-savviness, managing a website made in WordPress is extremely easy.
All types of users (yes, even those completely unfamiliar with CMS platforms) can update content quickly and easily. Even total beginners can hop on and make real changes without being forced to touch a single line of code.
From a business perspective, this means that even employees without a technical background can handle updates easily. In other words, you don’t need to invest heavily in an in-house programmer or outsource one. This is obviously a great deal for startups, but even some firms higher up on the totem pole could do well with the savings in the IT department.
2. You Can Customize Just about Anything with WordPress
This is probably the main thing that makes WordPress so popular. The CMS can be turned into literally anything — a simple blog page, a massive news site with advanced categorizing functionality, a social network, an e-commerce store, a full-blown social media website, etc.
The platform’s themes system will allow you to handcraft a design worthy of your business’ stature. All you need to do is purchase a one-time license for a premium theme, and you’ll get thorough documentation, pre-made layouts for various use cases, and access to any theme updates that may come along the way.
WordPress uses plugins, third-party pieces of software that can make your site look, act, and feel exactly the way you want.
All in all, no business wants to end up stuck with a cookie-cutter site, and using WordPress will go a long way towards making sure you don’t end up with one.
3. A Passionate Community is Gathered around this CMS
WordPress owns around 60% of the global CMS market share, which makes it the most popular CMS by a landslide. Naturally, such wide application has led to an enthusiastic community of developers working with the platform.
WordPress can be a powerful asset for your business since there will always be people ready to help you out. That means that, when you get attacked by malware or something design-wise breaks down, you can find a good solution to your problem within a few minutes of searching online.
4. WordPress Makes Search Engine Optimization (SEO) a Cakewalk
Even in its vanilla state, WordPress comes with decent Search Engine Optimization (SEO) features, like enabling you to edit your permalink structure. However, once you vastly expand these functions through the use of the right plugins (Yoast SEO comes to mind almost immediately), you will have a great and simple overview of everything your business website needs in order to start ranking for relevant keywords.
Not only will optimizing WP-powered websites come easy, but the simple fact you are using this platform will give you an SEO boost. Leading search engines, such as Google and Bing, tend to rank websites that use WordPress higher than those that don’t.
You might be wondering:
Well, it’s because the WordPress framework was designed in such a fashion that makes it easy for the search engines’ spiders to crawl through.
5. WordPress Handles Scalability without Breaking a Sweat
WordPress websites range from small blog pages with a few followers to some of the biggest websites currently in existence, like The New York Observer, The New York Post, TED, Thought Catalog, USA Today, CNN, Fortune.com and TIME.com.
You probably see where we’re going with this – if your website, a fundamental piece of your business, is run on WordPress, it will never fail to keep up with the growth of your business.
WordPress’s design, flexibility, and customization are ideal for long-term, scalable work – which is precisely the direction any aspiring business should be going in. And the best part? No matter how big you get, you will never have to pay for plan upgrades that other website platforms might charge.
6. WordPress Can Help Take Your Business to the Promised Land
Obviously, WordPress will not help you develop a good business strategy or determine the direction in which to steer your company. That’s simply not what the platform does.
What it will provide you with, however, is the perfect foundation to build a lasting web presence.
And, if you play your cards right on the way, your WordPress site can grow alongside your company and establish you as a leading voice within your niche.
Tech Blogger and Contributor at Review42.com
Andriana is a techie by birth but not always by profession. She has worked mostly as a ghostwriter in a variety of fields including tech, digital marketing, and even crypto. She is extremely opinionated, in a good way, and loves to hash out ideals and generally open up her way of thinking.