6 Easy Steps to Improve Your Domain Authority

Do you want to have your website in the top of the SERP (Search Engine Result Page)? Many significant reasons are lying beneath your website ranking in Google. One of the main reasons is the Domain Authority of a website.

If you ask someone about the ultimate destination of SEO, he will reply with a smile that he wants to get the 1strank in SERP. Having a low domain authority can result in a significant loss in generating web traffic and sales.


What is the DA or Domain Authority?

MOZ developed DA and use to show the value of your domain. If your site has a good score of DA, you can be able to get your desired rank in the SERP. It will help you get enormous traffics to your site and boost your sales.


How Moz Calculate the Domain Authority?

Moz calculates Domain Authority after considering some signals that include:

  • The content quality of your website
  • The value of incoming links
  • The number of inbound links
  • The on-page and off-page SEO performance of your site
  • Social signals (the value of your domain in the social media)

In this article, we will dive into the six most effective and easy steps to improve your Domain Authority to generate more traffic for your site.


1. Choose a Great Domain Name

If you did not buy the domain of your site, then it is high time you bought a great domain name. Domain authority mostly depends on your domain name. Buy a domain that is relevant to your niche or business. Make sure the domain name is easy to remember so that your visitor can visit your site anytime they want.

As websites are growing fast as well as the perfect domain name is hard to find, you should perform better research to find the best domain name. And, don’t forget to purchase or upgrade your domain for at least three years as it plays a vital role in domain authority.


2.On-page Content Optimization

A website without great content is useless to visit. If you want to have a better position in SERP and want to improve the score of your domain authority, you need to optimize your website content. There are some important on-page optimization factors you need to consider to get the best domain authority.

If you want to improve your score of domain authority, you need to use variations in your main keywords.Place the keyword naturally in the content, keep the permalinks short and easy-to-understand.


3.Emphasize on Link Building

“Backlinks have got a gigantic role to rank your pages high” according to  SEO PowerSuite 2107 Report.  So, links are significant factors in getting website traffic. So, if you target your audience to share your posts, you need to stress onto the link building. But remember your users will not spread your posts until they have trust on your site and you have the authority.

Note that:Expired or non-directive links can reduce your domain authority. So, you need to monitor your site regularly to remove the bad links from your site. And, don’t forget to increase the internal links that make more accessible to index your entire site.


4. Make Your Website Mobile-friendly

We know that the popularity of using mobile phones is increasing rapidly. So, to keep pace with modern trends, make sure your site is mobile friendly. A mobile-friendly website has more values than a desktop-only website.

If you want to increase web traffic into your website and improve your domain authority, making a mobile-friendly website can be a HUGE bonus for you.


5. Increase The Loading Speed Of Your Website

You can hardly find anyone who loves a slow-loading website to visit. It plays an important role to rank your site in SERP. To improve your domain authority to 50+, you must have a fast-loading site.

You can check your website speed using the page speed tool by Google Developer. If the loading time is more than 3 seconds, your bounce rate will increase, and it will affect your domain authority. There are several ways you can improve your page speed that include:

  • Defer JavaScript loading
  • Use the Content Delivery Network (CDN)
  • Minify your CSS and JavaScript
  • Minimize HTTP requests
  • Use image compressor to compress the size of the images

If you are using WordPress, you can choose W3 Total Cache plugin to improve your page speed.


6. Share Your Content on Social Media

You can use the power of social media to improve your domain authority and site rank. There are some top social networks like Facebook, Twitter, and Instagram where you can share the link of your website to get more visitors.

If you are not aware of using social media to promote your website’s content, you can join in the active groups that are related to your niche. Once you have joined several groups on different social media or create your profile on the social network, you can simply share the link and improve your domain authority.


Final Words

It is indeed tricky to find out the reasons letting your domain authority down without using the search engines optimization tools. If you want to improve the domain authority, you should follow the steps we mentioned earlier. Besides these, you may find some other tricks to get a better score of DA.

Remember, domain authority does not improve or get in your desired position overnight. You need to follow the guidelines to improve the domain authority of your site.

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