8 Hidden Signs It`s Time To Renovate Your WordPress Content Strategy
A recent study by the Content Marketing Institute shows that 89 percent of B2B and 86 percent of B2C companies are getting the most out of content marketing. This shows how important it is to have a well-crafted content marketing strategy. Nevertheless, you will not benefit much from a strategy if you fail to execute it accordingly or if you are unable to revamp it. You need to properly execute a content strategy, monitor its progress, find out where it needs improvement and make the appropriate improvements or amendments.
Remember, you should focus on delivering quality content and this can be achieved when you implement a good content strategy. Revamping your WordPress content strategy isn’t easy, especially if you are not sure when it’s time to. However, there are few indicators that can help you or your team to know it’s time to adjust your content strategy.
Here are some of the eight unknown signs to tell you it’s time to revisit your WordPress content strategy. But before we embark on the hidden signs, let’s learn some few things.
What Is WordPress?
WordPress is an online blogging and website content management system. It’s one of the easiest platforms to create blogs and websites for beginners and professionals alike. In fact, 32% of all websites on the internet are created on the WordPress platform. In every four websites you visit, one is likely hosted on WordPress.
There are numerous benefits you can get from executing a well-crafted WordPress content strategy which include increased traffic and conversion rates, improved brand online accessibility, higher domain authority and more.
Having said that, here are the signs it’s time to rebuild your WordPress content strategy.
1. A Drop in Traffic
To achieve your business goals, you need to build trust among your target customers, bring traffic to your site and convert that traffic into sales. Remember, not all people who visit your site will buy from you. “To increase chances of converting every click into a sale, you need to ensure your content is getting traction, readers are sharing your content and page views are growing, if this is not what you are getting on your site then something is not working right”, says Richard Grahams, a content creator at assignment writing service.
SEO is one of the tactics that boost your content and make it visible to the world. If your traffic is dropping or stagnating, your content could be reaching fewer people or people are not coming back to read more of your content or both.
To figure out this, monitor your data. Take advantage of analytics tools to find out which content is effective and which one is not. Once you have identified where your content is falling short, revamp the strategy and create similar content that promises results and get rid of that which is not working.
A Drop or No Search Traffic
Search traffic is that which come from search engines such as Google, Bing, and Yahoo. If your content isn’t ranking well in search, people will not read it. In this case, you need to find out where you are going wrong with your SEO strategy. However, you also need to be patient because getting traffic from search takes time.
Remember, you will not rank for all your content. Of importance, research the right keywords and utilize them appropriately. Ensure to check your linking strategy to ensure everything is working right and keep track of your strategy so you can know whether it’s working effectively.
No One is Sharing Your Content
What’s the first thing that comes into your mind when you see an informative and interesting article? Of course, you will want your friends to read it so you will either share it by sending them a link or share it to your social network whether in Twitter, Facebook, or LinkedIn.
Now, how do people react to your content? Do they read it or share it to their networks?
If no one is sharing your content, then it’s time to change your content creation strategy. Find out where you are going wrong, add or omit what’s making people not to share your content and keep track of the results after the changes you make.
Social Presence Not Growing
Social media is a tool to distribute content to your audiences. So if you are taking advantage of the most popular social networks to share content and interact with your audience, congratulations.
However, if you are distributing content and engaging with your audiences on the most popular networks and your presence is stagnant, it’s time to change your social distribution strategy. Align your strategy to your business goals and choose a social network that can help you achieve those goals. Distribute content regularly through the network you have selected and keep your audiences engaged.
Not Getting Feedback
Feedback can be in the form of comments, arguments or questions. Remember, quality content ignites discussions. While content can convert without there being a conversation, in most cases, it is the conversation starter. To get the most out of your content, you need to convert the conversations into conversions.
If no one is commenting, liking, endorsing or asking questions about your content it means readers are not seeing any value in your content. You need to rethink your content creation strategy.
Your Content Not Been Approved by Editors.
You can use guest posting as one of the powerful ways to make your content reach a wider audience. It has to be accepted by editors. If editors are not approving your content, either something is wrong with it or you are overly promoting it. If your aim is to boost your brand, then your content will not step into the doors of publication editors. Editors are looking for content that will inspire and educate their readers, so, create, and deliver content that engage with your readers.
Many Visitors Zero Conversions
If people searching for your content are visiting your site, but they are not buying your products or services, it’s time to rework on your conversion rate optimization techniques. In such a scenario, you need to monitor your visitors’ behavior on-site. You need to examine the outcome to identify what needs to be addressed on your site. Here, you will need to work on content updates, navigation or the shopping cart.
Higher Bounce Rate
Do people leave your site within the first few seconds of visiting it? If yes, then you need to do something either with your content or your entire website. A slow loading website or a site that doesn’t load properly across multiple devices like tablets, desktops, smartphones, laptops and more may be the cause. According to Google, 53% of people will leave your mobile site if it takes more than 3 seconds to load.
For your information, mobile use is growing tremendously. According to a study, As of February 2017, mobile traffic was estimated to be at 47% worldwide and the number is expected to grow. Examine your conversion rates on mobile and find ways to reduce bounce rate as much as you can.
Wrapping It Up
Content is the basis of marketing. Regardless of the quality of your product, if your content is poor, no one will read it. Chances are, no one will buy your product, either. However, you also need to know that not every piece of content you create will attract and convert readers into customers. You should always aim to achieve that, though. And to achieve that success, you need to execute a well-crafted content marketing strategy.
Scott Matthews is a professional content writer in such topics as a business relationship, SEO and digital marketing. Scott`s the biggest passion is blogging and travelling. He regularly takes part in different career growth conferences and contributes his posts to different websites. Contact him on Facebook and Twitter.