Create Your Email Marketing Campaigns in WordPress
WordPress has evolved greatly just from being a blogging platform to versatile service provider. In these many years, the preferable CMS platform is dynamic enough to handle every possible criterion of the online businesses.
WordPress platforms offer a humongous range of services from where, eCommerce stores can keep a track of the orders, bloggers can chase the on-site metrics and freelancers can carve the direct invoices for the clients. The complete platform is well-sectioned. The platform is a complete solution for handling a variety of tasks.
WordPress offers Tribulant Newsletters which is a really potent plugin serving the needs of email marketing. It not only allows you to get the hold of the complete email marketing campaign but is also merged greatly with WordPress dashboard. It has these unique features:
- An option to integrate with various APIs or use your local mail server or any SMTP server.
- WYSIWYG editor to create attractive and customized layouts for emails, along with a drag and drop builder.
- An option of scheduling emails without using the included autoresponder option.
- Already embedded analytics which lets you get to the campaign of key metrics.
Tribulant Newsletters brings up a variety of functionalities, even the included autoresponder feature. While it has a free software, buying the paid version unlocks all features. Once paid for, you can use it forever, and includes a year of updates. Afterward, you can pay every once in a while to get the latest updates, by choosing the interval of payments.
The Tribulant WordPress Newsletter plugin has a wide range of customization options and robust & effective features. You can contact them for help at any time using their ticket system.
Below we have a quick guide on, creating an email campaign with Tribulant Newsletters.
Tribulant is convenient to use and below are the steps to make it a smooth sail:
Before you send your first newsletter, you should make a whole list. You can start by initiating by creating mailing lists.
After these steps, you have to add a name along with the subscription. Click Save.
If you own a list, you can conveniently import the same in Tribulant Newsletters. It will be installed with the CSV format.
After getting the CSV file, move on to:
Newsletters > Subscribers.
Note: You can also drag and pin the CSV file at a place. Also, you can copy and paste the spreadsheet.
After the list gets processed, you would be able to select the list of the subscribers. In this case, you can create a new list, and pick the option of Import Contacts.
Most probably, you will be able to add additional subscribers. This newsletter plugin provides a built-in signup form widget that can be added nearly anywhere.
Below are the steps:
- In WordPress, go to Appearance >
- Widgets >
- Drag the Newsletter Signup form towards the widget area.
Send Emails with Tribulant Newsletters
Now that you have created the first newsletter, you can start sending the emails with some below steps:
With the WordPress Dashboard:
Choose Newsletter > Create Newsletter.
Get started with above steps.
Your email must have a subject line. To get this done, write down a small pre-header.
Here, the pre-header is a short amount of text which receives the email preview.
After this, make a specification with the sender’s name and the email addresses.
When you are done with the above, you can move ahead with testing Tribulant Newsletters’ features.
Some of the attractive main features are
- Drag and drop builder (WYSIWYG).
- The section of the template which forms customized layouts for the emails.
Before you start, you should build your templates and you can use any of the default templates, which feature the necessary shortcodes, logo, and the footer area. You can also add in your social sharing buttons.
You can switch the logotype by choosing from the conveniently available WordPress media library.
With these many basic configurations, you can start with adding the content to the emails. Also, you can add some texts and images to these emails.
The template/theme builder is quite interesting and intuitive which allows you to make super-stylish and prompt looking templates. You will be able to add various template types to it.
After building your template, you will be all ready to observe the final look of the email. So, you can do it with the help of Preview button which sits at the top of the template.
Tribulant Newsletters also makes a significant customization which moves through almost 28 backgrounds textures. The color choices are endless to adore your presentation. Everything is available in “Options”, which is situated at the right side of the “Template”.
Tribulant Newsletters is quite a incredible option which helps in growing the email list. It is quite an impactful plugin which is worthy of autoresponder services such as AWeber.
Here is another choice of email marketing software that doesn’t depend on WordPress.
Find out about Top Email Marketing Software.