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Create Your Email Marketing Campaigns in WordPress

by    Lowe    On August 15th, 2018 • Updated on August 26th, 2025

WordPress has evolved greatly just from being a blogging platform to versatile service provider. In these many years, the preferable CMS platform is dynamic enough to handle every possible criterion of online businesses.

WordPress platforms offer a humongous range of services from where eCommerce stores can keep a track of the orders, bloggers can chase on-site metrics and freelancers can carve direct invoices for the clients. The complete platform is well-structured. The platform is a complete solution for handling a variety of tasks.

WordPress offers Tribulant Newsletters, a powerful WordPress plugin designed to meet the needs of email marketing. It not only allows you to take full control of your email marketing campaigns but is also seamlessly integrated into the WordPress dashboard. It includes these unique features:

• The ability to integrate with various APIs, use your local mail server, or connect to any SMTP server.
• A WYSIWYG editor for creating attractive, customized email layouts, along with a drag and drop builder.
• An option to schedule emails without using the built-in autoresponder.
• Embedded analytics that provide key campaign metrics.

Subscription Criteria

Tribulant Newsletters brings up a variety of functionalities, even the included autoresponder feature. While it has a comprehensive free version of its software, buying the paid version unlocks all features. Once paid for, you can use it forever, while including a year of updates. Afterward, you can pay every once in a while to get the latest updates, by choosing the interval of payments.

The Tribulant WordPress Newsletter plugin has a wide range of customization options and robust & effective features. You can contact them for help at any time using their ticket system.

Below we have a quick guide on, creating an email campaign with Tribulant Newsletters.

Tribulant is convenient to use and below are the steps to make it a smooth sail:

Before you send your first newsletter, you should have subscribers. You can start by creating mailing lists and adding subscription forms on your website.

After these steps, you have to add a name along with the subscription. Click Save.

If you own a list from elsewhere, you can conveniently import the same in Tribulant Newsletters. You can import your subscribers list using the CSV format.

After getting the CSV file, move on to:

Newsletters > Subscribers.

After the list gets processed and you map the database columns, you would be able to select the list of the subscribers. In this case, you can create a new list, and pick the option of Import Contacts.

Most probably, you will be able to add additional subscribers. This newsletter plugin provides a built-in signup form widget that can be added nearly anywhere.

Below are the steps:

1. In WordPress, go to Appearance >
2. Widgets >
3. Drag the Newsletter Signup form towards the widget area.

Send Emails with Tribulant Newsletters

Now that you have created the first newsletter, you can start sending the emails with the below steps:

In the WordPress Dashboard:

Choose Newsletters > Create Newsletter.

Your email must have a subject line. To achieve this, include a brief pre-header.

The pre-header is a short text snippet that appears as an email preview.

Next, specify the sender’s name and email address.

When you are done with the above, you can move ahead with testing Tribulant Newsletters’ features.

Some of the attractive main features are:

• Drag and drop builder (WYSIWYG).
• The section of the template which forms customized layouts for the emails.

Before you start, you should build your templates and you can use any of the default templates, which feature the necessary shortcodes, logo, and the footer area. You can also add in your social sharing buttons.

You can also explore a variety of pre-designed email templates to enhance your email marketing visuals and save time.

You can switch the logotype by choosing one from the conveniently available WordPress media library.

With these many basic configurations, you can start with adding the content to the emails. Also, you can add some texts and images to these emails.

The template/theme builder is quite interesting and intuitive which allows you to make super-stylish looking templates. You will be able to add various template types to it.

After building your template, you will be all ready to observe the final look of the email. So, you can do it with the help of the Preview button which sits at the top of the template.

Tribulant Newsletters offers extensive customization. With endless color choices, you can personalize your presentation beautifully. All customization options are available under “Options,” located on the right side of the “Template.”

Tribulant Newsletters is quite a incredible option which helps in growing your email list. It is quite an impactful plugin which is worthy of autoresponder services such as AWeber.

Here is another choice of email marketing software that doesn’t depend on WordPress.

Find out about Top Email Marketing Software.

Lowe

Lowe Freya is working as a Community Manager at Dealslands.co.uk. In her leisure time, she really likes to share her views and her trips to various places.