How to improve your WordPress website’s performance

How to improve your WordPress website’s performance (1)

No one wants to squander any time on the Internet. Speed is paramount, especially when it comes to the speed of loading. In truth, if your WordPress site is slow and requires users to wait even a few seconds, you’ll likely see the consequences immediately – your bounce rates are increasing, conversions are decreasing, and search rankings are suffering.

Luckily, there are several steps you could take to avoid users flocking to your FAQ page when issues with your website’s performance cause annoyance. WordPress as a platform provides several choices for enhancing your site so that it is quicker and more stable. In reality, even if you’re not a website optimization specialist, you may utilize various techniques to enhance your site’s loading times.


What causes sluggish load times in the first place?

It’s critical to understand what causes a site to slow down in the first place. Let’s go through some of the most prevalent offenders.

A poorly designed website is the most common cause of sluggish loading times and poor performance. On the other hand, the hosting provider and plan you pick are also crucial elements, so make sure you choose a good web host for your site.

Another explanation for why your site may face slowdowns is if it receives excessive traffic. One of the most prevalent causes of delayed loading times is many visitors. The performance will suffer if your server or hosting plan isn’t prepared to handle all those users. This might indicate it is time to increase your hosting package or utilize proxy tools like a private proxy or a virtual proxy server (VPS).

A similar thing might happen if numerous users are signed in to your site’s backend at the same time, as this also consumes server resources. This problem can also be intentionally triggered by malevolent users or bots using an assault known as a Denial Of Service (DoS) attack.


Why does speed matter?

Everything has altered dramatically with the advent of the Internet. Users today demand substantially faster loading speeds, and your site must meet those expectations.

The most significant problem with a sluggish website is that consumers will quickly lose patience and leave. This harms your bounce rate, which is the number of visitors that leave after just seeing one page.

A 0-4 second load time is optimum for conversion rates, according to research by Portent in 2019, and the first five seconds of page-load time have the most significant influence on conversion rates.

Those figures may be alarming, but they highlight the significance of having a quick, dependable website. If lost traffic and conversions aren’t persuasive enough, investigate your site’s Search Engine Optimization (SEO). Since Google values speed, sluggish pages may result in a drop in search ranks.


Test your site’s current speed​​

Now that we’ve identified some causes of poor loading times, it’s time to evaluate your site’s functioning. The most straightforward approach to determine if your site is experiencing slowdowns is to test it correctly and frequently. New variables might impact your site and cause it to slow down suddenly. Therefore, you must continually monitor its performance.


Methods to improve your site’s load time and performance

Selecting the correct hosting package is one of the first and most crucial decisions you’ll make for your website. As the web host is where your site sits, it enormously impacts its speed, performance, and ability to handle heavy traffic.

When visitors visit your site, your host’s server determines how quickly information is sent to them. Some servers could be more efficient. Alternatively, your plan may limit your maximum speed or server resources. In other words, your site can never be quicker than the server allows.

One tool you can use to improve performance and loading speeds is a proxy. Reverse proxies are particularly effective at balancing server loads and providing cached site versions. The reverse proxy is critical for routing and controlling incoming requests as an intermediate point between a web server’s backend and the client.

A decent proxy server can also improve overall network performance. Proxy servers can cache or save a copy of the website, so when you request it, it will check to see if it has the current version of the site and then provide you with the saved copy.

Furthermore, most consumers are continuously bombarded with update notifications from their gadgets and applications. We recognize that it’s easy to get desensitized to these notifications, especially since the consequences of mandatory upgrades are frequently undetectable to the typical user. Regarding WordPress, you should constantly update every site component as quickly as feasible.

It’s critical not to overlook updates, whether core upgrades for your WordPress installation or new versions of your WordPress theme or plugins. The most crucial reason for this is security since fresh advancements will keep your site safe from the most recent attacks.


Wrapping up

The last thing we want after spending time building a website is to experience slow-loading pages. Overcome this obstacle by using the tips above to optimize your site’s performance and improve conversion and Google search rankings.

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    1. worktime on August 25, 2023

      Useful article. Thanks for the simple tips on how to make the site faster and more efficient. I learned about image caching and optimization and really want to try them to improve the performance of my site.

    2. Sasha on August 9, 2023

      Thank you for these tips! They are going to be very useful when it comes to improving website performance.


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