Quick Ways to Optimize Your WordPress Site for UX
User experience is one of the most important things any company can prioritize when it comes to building a successful website. If your clients struggle to scroll through your pages, enjoy your content, and move through your checkout pages, you’re not going to get a lot of conversions. Unfortunately, as the digital world continues to evolve, customers are becoming more demanding about what they expect from a fantastic website. The good news for WordPress site owners, is this flexible CMS gives you plenty of fantastic ways to enhance experiences for your users. Today, we’re going to look at just some of the simplest ways you can make a real difference to your WordPress website for UX.
Get Professional Assistance
The great thing about WordPress is it’s extremely flexible and easy to use. Many people can build their own perfect website without having to pay for any professional assistance. However, just because you can build a functional site on your own, doesn’t mean it’s going to give your customers the best possible experience. Look at your competition and ask yourself what their websites can do that yours can’t. Maybe they have a dark mode version so it’s easy for users to scroll through content on a smartphone at night. Perhaps there’s a separate mobile wish list users can use to save products for later. If you’re missing out on conversions because of UX problems, a personal loan from a private lender can help you to pay to improve your site with the help of a professional developer or designer.
Keep Things Simple
When it comes to styling your website, the easiest way to make sure your users get an excellent experience, is to keep everything as simple as possible. In 2021, the style of brutalism became more popular. This minimalist approach focuses on getting rid of everything on a site that might not be useful to your target customer. Reducing the amount of clutter on your website leads to a range of valuable benefits for your target audience, and in turn for you. A streamlined layout is one of several tips to promote your blog in a modern and effective way. There’s less to overwhelm the eye when your customers are scrolling through content on a smaller screen. Simpler layouts are often easier to navigate, even for people using touchscreens. Plus, less content on your website usually means pages can load faster too.
Get the Technology Right
The technology on the backend of your WordPress website will make a huge difference to your customer’s experience. The first thing you’ll need to get right is your hosting. Choose a host that can handle the amount of traffic you’re used to getting on your website. Your host provider should be able to offer excellent reliability, even during peaks in demand. A good host also gives your customers peace of mind, by securing their connections. Another way to boost user experience with technology, is to access a CDN solution. Content Delivery Networks store and access content from the server database closest to your target customer. This ensures that whenever someone attempts to access your website, they’ll be able to load content faster. A good CDN can also come with failover strategies to ensure traffic is routed to the closest available server when a primary data center isn’t working as it should.
Respond to Customer Preferences
If you really want to give your customers an incredible experience, you’ll need to get to know them a little better first. Doing your research into your clients will help you to determine what matters most to each person who visits your website. For instance, your customers might prefer you to avoid pop-ups and slide-in advertisements at all costs, because they’re difficult to exit on their phones. Other customers might not mind pop-ups but want an easy way to connect with your team when they have questions, through things like social media messages and live chat functions. Looking at your competitor’s websites will give you an initial insight into what kind of features you should be adding to your site, but it pays to ask for advice from your customers directly too.
Build the Perfect Site for Your Clients
User experience is the most important consideration you can keep in mind when building an effective website. WordPress gives you the flexibility and scalability required to build a unique experience for your audience, but it’s up to you to ensure you’re keeping your customers happy with the best possible site. The more you optimize your website with fast-loading pages, unique technology, and powerful speeds, the more likely it is you’ll gain the loyalty of your target customer.