Simple Steps to Create a Blog that Generates Permanent Organic Traffic
Organic or paid? That is the question.
Blog owners constantly scratch their heads to find the best solution that will bring more traffic. Of course, they want to get as many visitors as possible because it will bring them more revenue and exposure. So, in this case, paid traffic seems to be a better way to go.
But is it?
If you browse the stats, you’ll see that it’s actually the other way around. According to Martech, for example, 70-80% of search engine users ignore the paid ads and only focus on the organic results. We live in the world, where search engine advertisements are not as powerful as they once were.
I’m not here to say that paid traffic doesn’t deliver. But with the years of experience, I can tell you that people value your effort to attract them more than your ability to pay money and get advertised. So, if you’re a blog owner striving to attract more visitors, pay attention to what you can actually do to generate organic traffic.
As an experienced blog owner, I have a few steps for you to follow that will help you figure out what to do with your blog to generate permanent organic traffic.
1. Always Rely on Keyword Search
Keyword search is the basics of search engine optimization and organic traffic as well. The more optimized your keywords are, the better the results will be.
Identifying keywords for each of your blog posts seems an easy task to do, but it actually requires a lot of research and effort. But ultimately you’ll end up with the list of keywords that will help you put your blog posts on the first page of Google.
Basically, there are two ways to research your keywords. The first way is the most time-consuming and it includes the following steps:
- Create a list of the topics that are relevant to your blog. Based on what the majority of your blog posts will be about, create a list of topics you would like to touch upon.
- Research keywords for each topic. This means that you have to individually search each topic with the help of your search engine to see, which keywords are used. Based on your research, you can later brainstorm keywords of your own.
- Do a related search term analysis. If you are struggling to come up with relevant keywords, let Google help you. Here’s what the related term research for WordPress plugins looks like at the very bottom of the page with Google search results:
You can use this information to brainstorm your own keywords that will generate permanent organic traffic.
Another way to do a keyword research is to use a special keyword search tool like MOZ’s Keyword Explorer. All you have to do is to sign up (there’s a free trial, by the way), and start researching keywords based on your location.
The benefits of the first way to research keywords are that you see the process from within and understand better how to include these keywords in your posts later. The benefits of the second way are that it’s less time-consuming and helps you see which keywords are relevant based on your location.
2. Organic Link Building
Link building is another way to bring more attention to your blog posts. There are two types of links that generate organic traffic:
- inbound links to increase traffic for other posts across your blog;
- outbound links to other websites that make your blogs more informative.
You cannot just use links inconsistently. Rey Mitchell, a content manager at Flatfy, says that the major rule of organic link building is to keep them relevant: “Google likes when the content is supported by some really valuable information. However, if your post has more inbound links than outbound ones, Google will be more likely to penalize you, meaning that your content will go to the second and the following pages of search results.
So, to generate organic traffic to your blog, thoughtfully choose links that will bring value and make your posts informative. If you want to channel permanent organic traffic to your blog, you should also connect your blog to your social media accounts. However, the success of it completely depends on the quality and relevance of your content.
3. Evergreen or Seasonal?
Let’s talk more about the content. If you own a blog, you probably already know that are two basic types of content: evergreen and seasonal. Evergreen content is something that will always be relevant to your readers and seasonal content is only relevant during certain time periods (e.g. the holiday season).
There’s always a question, which content type you should prioritize. And the answer is both. While you’ll be posting relevant evergreen content throughout the year on a regular basis, seasonal content is only relevant at the certain time of the year, but it doesn’t make it less important.
If you want to drive permanent organic traffic to your website, you need to plan your content properly. For that, you can use blog planning tools like Airtable or Basecamp that already have free blog post planner templates. Or, you can create your own blog post planner that must include the following points:
- Date of publishing
- Type of media
- Target audience
- The gist of the post
To generate organic traffic, make sure that you inform your social media followers about upcoming blog posts providing a link to your website. This way you’ll be able to engage more visitors to your blog and channel permanent organic traffic.
Generating permanent organic traffic is a full-time job for you as a blog owner. If you take your blog as your business, you should put in it all your effort and creativity, and you’ll be able to see the results very soon. Use the steps I’ve described in this post. They will help you understand how organic traffic works and what you should make to generate it.
Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a real estate agent at hu.Flatfy.com. He likes everything related to traveling and new countries.