Six Elements That Will Make Your WordPress Website Even Better
WordPress is probably the most popular CMS today – it’s easy to use, really versatile and reliable. It helps you set up a website and manage it like a pro, even if you don’t have any technical skills or knowledge.
Nevertheless, when you’re just starting with WordPress, things can get confusing fast because there are so many things you need to take care of: hosting, template design and functionality adjustments, uploading images and plugins. It’s important to incorporate good design and premium plugins, as they will make a difference in user experience.
Here are a few elements that will make your WordPress website even better.
Using IP lookup is very important to find out where your online visitors are coming from. It’s an essential tool that will allow you to create targeted content and increase SEO rankings.
The theme of your website plays a significant role in terms of the design and feel of the site, especially the header, which is the first thing that people see when visiting a new site.
Make sure to choose a WordPress theme with a responsive layout and unlimited colors, images and fonts. The latter will allow you to upload custom images for headers and other elements on your website. Also, consider how many pages you want your website to have and how many categories you will use.
Premium WordPress Plugins
WordPress plugins help you extend the functionality of your website. There are free ones that do an okay job, but they often lack some essential features. For example, free plugins don’t allow you to create contact forms.
If you want your website to be more functional, premium plugins are the way to go. Plugins such as Gravity Forms, W3 Total Cache will help you increase your user experience. They ultimately allow you to optimize your website, speed up the loading time and increase conversion rates.
If you want your website to generate more leads, then having a contact form is necessary. It’s the most convenient way for visitors to get in touch with you and ask questions.
Make sure your contact form has at least name and email fields. Some plugins also allow people to send their social media profiles or other details, such as Skype, so you can chat with them.
Newsletter Subscription Form
Online newsletters are a great way to communicate with your audience and give important information on product discounts, company news and new products. Make sure people can subscribe to the newsletter easily – it shouldn’t require too much time or effort from their side.
You also need to have a cool opt-in form on your website, so they can sign up in just a few seconds. This will also increase your SEO rankings and help you build a strong relationship with your audience.
Social Media Sharing Buttons
Social sharing buttons help you increase your social media visibility. All you need to do is put the code that appears on the screen into your website’s HTML, and you’re good to go.
You can easily find many free plugins that offer an advanced selection of social media sharing buttons, which you can customize however you like. These buttons will help you increase your SEO rankings, gain more traffic and give people the opportunity to easily share your content with their friends on social media sites.
The elements above will help you improve your WordPress website and make it more effective. There are many more features that you can add to your website, but these are some of the essential ones.
Remember that WordPress is one of the most popular CMSs because it’s user-friendly and has a vast community. There are tons of tutorials on adding all sorts of elements to your website, so you won’t have any issues with adding new features or customizing your website design.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.