Why Use WordPress? 5 Reasons it’s Perfect for Your Business Blog
When it comes to running a successful business, it’s important that as many people as possible are aware of your brand. How you market and promote yourself is crucial in helping to grow your business. With social media and the internet being the first point of call for many customers, it’s important that you stay one step ahead, so why not set up your own blog? Here are 5 reasons why you should use WordPress for your business blog.
Free to Use
Whether you’re a small business or large corporation, keeping costs down is crucial. Instead of having to fork out a ton of money on developing a successful blog, you will be happy to know that WordPress is completely free to use. Even if your blog begins to build traction, you don’t have to worry about paying a monthly fee. What’s more, you can improve or alter its source code to your satisfaction, helping to create a blog that’s suitable for your business.
No matter the type of business you run, it’s likely that you will have competitors who are fighting for the same custom. With many customers using the internet to seek out businesses, using search engine optimization can help rank your page higher in search results. Search engines like Bing tend to rank websites powered by WordPress higher over those that aren’t. To increase the chances of customers viewing your blog, make sure to use keywords that are related to your products and services.
Responsive Web Design
Many consumers prefer to use their smartphones and tablets to browse on the internet. If you decide to choose a WordPress website design, you will automatically be given the benefit of responsive web technology without having to develop separate websites for a range of devices. It’s only natural that you will want your blog to look professional and sophisticated, whether it be on a desktop, laptop, or tablet, so choosing WordPress may be the perfect option for you.
Ultimate Social Media Integration
Once you’ve created your business blog, it’s important to engage with your consumers. If you choose to use WordPress to power your blog, this will allow consumers to post comments on your page using their social media accounts. WordPress makes it much simpler for consumers who use social media to seek out and engage with your brand using accounts that they’ve already established.
As a business owner, there are often multiple things you need to do at once. When it comes to maintaining your blog, trying to do everything by yourself can be incredibly difficult. You only have one pair of hands, so why not let WordPress do all the hard work for you? Using WordPress makes it much easier for you to schedule the things you publish. Instead of having to man your page 24/7, you can write all your content in one go, and have it automatically published at various times of the day. The type of content you publish is incredibly important, so if you specialize in electronics, for example, showing your customers how to learn electronics hardware design can keep viewers interested in your blog.
Not only is WordPress completely free to use, but it’s SEO friendly, too, helping to rank your blog higher over competitors in search results. What’s more, WordPress has a responsive web design, and it can integrate perfectly with social media.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.