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WordPress Content That Converts: Tips for Effective Posts & Pages

Creating content that people actually want to read is hard.

Well, with WordPress you can create engaging posts & pages that convert.

What’s the key?

Simple, to the point, & oriented towards providing value for the reader!

How to create WordPress content that actually converts visitors into customers?

Look no further!

The tips in this guide will help you write WordPress content that will get the job done, whether you are a blogger or creating landing pages.

Let’s dive in!

 

Six proven tips to create WordPress content that converts

 

1.   Know your audience

First things first, think about who you are going to write for.

Are they beginners or experts?

You need to understand all the ins & outs of your target audience. This step will help you shape your content accordingly.

• Talk their language

Avoid using words your readers aren’t familiar with.

Then what to do?

Use words they understand.

For example, if your readers are young, keep the language pretty simple & to the point. On the other hand, you can use industry terms for professionals.

• Address their needs

Next, discover what your readers are searching for.

Are they looking for practical tips, answers, or ultimate solutions? You can use online keyword research tools to accomplish this task.

After that, tailor your content around their key queries.

And guess what?

This makes your content valuable to them.

• Be relatable

Most writers skip this step: sharing their personal experiences. Do this if you want to connect with your readers on a personal level.

Suppose you are writing about WordPress plugins.

You can mention how a specific plugin helped you. The best part? It’s like having a chat with a friend. Believe me, your readers will thank you for this.

 

2.   Write catchy headlines

Your headline is the first thing readers see.

Okay?

So, if it’s boring & dull, they’ll not click it & scroll past.

But an eye-grabbing & engaging headline?

That’ll catch readers right away.

Wow!

• Keep it short & sweet

Write a short, crispy, & straightforward headline.

What does this mean?

This means staying to the point.

Instead of saying, “Learn How to Optimize Your WordPress Site for Better Performance,”

try this one: “Boost Your WordPress Site’s Speed.”

• Use numbers

Do you know that people love lists?

That’s true!

Headlines like “9 Untold Tips to Improve Your WordPress SEO” are hard to skip.

Why?

This is because numbers give readers an idea of what to expect in the post.

• Ask questions

Questions spark curiosity in readers’ minds.

Agree?

Questions like, “Are you struggling with slow WordPress pages?” help readers find the solution in your content.

So, include numbers in your headlines.

 

3.   Make your content scannable

Nowadays, readers don’t start reading a piece of content from the first word till the last word.

Absolutely not!

Readers scan content.

That’s why your content needs to be easy to skim through.

How to do so?

Follow these steps:

• Use short paragraphs

Write bite-sized paragraphs (2-3 sentences max).

This makes your content look less intimidating & easier to digest. It’ll be a huge win for you.

• Add subheadings

It would be best to break the long pieces of your content with subheadings.

This is because subheadings guide readers through your post. In addition, they make it easier for readers to find the information they are looking for.

• Use bullet points

Lists & bullet points are your true companions.

Why?

They pinpoint the main points & make your content more organized & professional.

• Include images

Visuals break up text.

In fact, they make your content look more engaging. They can help you explain complicated ideas in a simple way.

• Paraphrase complex sentences

Sometimes, you might find yourself with a sentence that’s too complicated.

This can turn readers off!

Online paraphrasing tools can help you simplify complex sentences by paraphrasing.

The tool rewrites complex ideas into easier language & makes content more digestible.

For example, if you’ve written a sentence that’s too technical, the paraphrase tool can break it down into simpler terms.

And guess what?

This helps you keep your posts reader-friendly.

 

4.   Adopt a conversational tone

No one wants to read lectures! People prefer content that is written solely for them.

To achieve this, you need to write in a conversational tone.

• Use contractions

Words like “We’ll” & “You’re” make your write-up sound more natural. In fact, they make your content feel like a conversation between two persons.

• Share personal stories

Including your personal experiences in the WordPress content helps you build a connection with readers.

It shows that you are not only talking to them but also sharing with them.

• Be who you are

Write just like you speak.

Don’t worry about sounding too formal.

The more authentic you are, the more your readers will connect with you. It’ll be a major win for you.

 

5.   Optimize for SEO without overdoing it

Search Engine Optimization (SEO) is more crucial than ever. Some people overdo it.

Avoid this!

SEO shouldn’t compromise the quality of your write-up.

Follow these simple tips to tackle this:

• Use keywords wisely

Keywords help your text get found on search engines.

True!

But avoid stuffing them in every single sentence. Then, what to do?

Use them naturally where they fit perfectly!

For example, if you are writing about WordPress themes, “Best WordPress themes” should appear a few times, not in every single paragraph.

• Write for humans first

SEO is important.

No doubt!

However, you need to write with your audience in mind.

Google says: “We recommend that you focus on creating people-first content to be successful with Google Search, rather than search engine-first content made primarily to gain search engine rankings.”

• Focus on quality

Premium-quality content keeps readers glued to your site for a longer period of time.

It’s good for SEO.

Provide real value to your readers, answer their key questions, & solve problems.

 

6.   Regularly update your content

Old content can lose its impact with the passage of time.

So, update it to keep it fresh & valuable.

• Revise outdated info

If something has changed, you need to update it promptly. This signals search engines that you are on top of things.

Add new insights

Keep on sharing new things with your readers. Adding the latest insights or tips to keep your content looking fresh.

• Check links

Make sure all the links you included in your content still work.

Don’t you know that broken links can frustrate readers?

End results?

This can hurt your SEO.

• Repurpose content

Transform a lengthy WordPress blog post into infographics or videos. This way, you’ll be able to put your content in front of a new audience.

 

The Final Word

Writing impressive WordPress content doesn’t have to be difficult now.

Keep it simple & focus on your audience’s needs.

With these 6 tips, you can create WordPress posts & pages that not only attract readers but also convert them.

Remember, the key is to write for humans first.