Writing Tips for Effective WordPress Blogging
Apparently, people started considering WordPress obsolete.
For a few months, I’ve come across over a dozen articles and blog posts, where professional designers and website developers give different reasons why WordPress isn’t worth your effort when it comes to starting a blog or a website n this CRM platform.
Saying that WordPress was cool in 2008 but it’s not anymore, bloggers provide the following reasons:
- It’s not as quick to install, as many people claim, because almost no one uses the default WordPress theme for their website, and installing a different one requires some time (and investment);
- It’s not easy to set up if you don’t have technical skills and experience working with CRM platforms;
- A website on WordPress requires investment, so if you decide to run some plugins for your blog, you will have to upgrade your profile;
- Depending on the type of your business, you can use specific platforms, like Shopify for e-commerce to avoid installing too many plugins for your WordPress website, as it will save your site from crashing.
These reasons can be justified. However, there’s also a reason why BBC America, Microsoft Corporation, The Walt Disney Company and other 75 million websites use WordPress as the host platform. This big reason is…
The reasons above just do not even come closer to deny WordPress’s popularity as the most adaptable and safe platform to set up your website and blog. Even though it requires investments, so does any other CRM platform. And, when it comes to blogs, there are so many writing tools that it makes writing a post even more enjoyable.
WordPress-Based Blog: Tips and Recommendations
Let’s dive deeper into the subject of running a blog on WordPress. How do you make writing a blog post more effective? What plugins and tools are worth investing in? Let’s take a look.
Tip #1: Keep Your Hands Clean with SEO Tools (and Link Building)
As you probably already know, following SEO rules is important to help your website get to the first page of Google. However, no one ever knows what Google wants in terms of SEO. Moreover, managing search engine optimization of your blog articles single-handedly is too overwhelming. Plus, after spending a lot of time on writing the post itself, spending more hours on aligning it with SEO requirements is exhausting.
WordPress editor has a built-in SEO function, helping you set up meta title, meta description, keywords and it also checks readability. However, this is not always enough. For more functions, there are additional plugins, like:
- Yoast SEO is called a #1 WordPress plugin for SEO for a reason. I’ve been using this plugin for 3 years, and it helped me improve the SEO of my blog posts in many ways. The plugin offers meta title and meta description templates for better search results, sets URLs to avoid duplicate content and provides other additional tools to ensure that your blog posts are 100% SEO-friendly:
Image credit: WordPress
- Rank Math has a similar interface in terms of keyword optimization and keyword ranking, but it also offers a 404 monitor, helping you track broken links in your blog posts for a better link building strategy.
- SEOPress: ensuring that you provide links that bring value is an important part of SEO. This WordPress plugin ensures that all URL’s you provided in your blog posts are active and fit the context well.
Having all these tools keeps your hands clean, as with them your blog posts will require the minimum effort in terms of search engine optimization.
Tip #2: Up Your Game with a New Theme and Template
I confess. There’s one point provided by all those WordPress haters that I agree on.
It’s the WordPress text editor.
I swear, using WordPress standard text editor is like being in a love-hate relationship: one day you love it, and the next day it drives you crazy.
It happens because WordPress editor has poor page planning. WordPress does a lot of work to improve it, however, it still crashes very often.
You don’t have to wait for WordPress developers to finally fix this problem. To edit text more efficiently and plan the web pages of your blog, you can use WordPress plugins like Elementor Page Builder or Beaver Builder that have pre-designed website templates and page editors:
Image credit: WordPress
The way you edit your text also depends on the theme of your website. You can either opt for a WordPress theme offered by the platform itself or browse WordPress themes online to find more exciting options.
Having your blog themes and templates aligned will make editing your texts more clean and defined. So, as you can see, if there are any problems with WordPress, they can easily be fixed with the help of WordPress plugins.
Tip #3: Enjoy Content Planning Bonanza
Content planning is an important part of building a successful blog, and I learned it the hard way. My first job was with a startup company WoWGrade.net, where I was working on the content strategy to promote the company. The company used WordPress as the CRM to build their website, but it didn’t appear to me to use plugins for content planning. I spent months doing it manually before I found out about content planning plugins that could have saved me so much time.
After that fail, which I learned a lot from, I discovered multiple WordPress plugins that work perfectly for content planning strategy:
- Editorial Calendar is my to-go plugin when it comes to content planning. It uses a simple drag-and-drop method that makes it very easy to keep track of your blog posts and schedule them.
- CoSchedule is a more comprehensive plugin for content planning, as it does not only work for scheduling blog posts but also helps manage your marketing strategy with a cross-functional calendar that looks like this:
Image credit: WordPress
Having your content planned and scheduled eases content management by 50%. This way you can concentrate your full attention on writing content, letting a WordPress plugin to do the planning part for you.
To wrap up, I should mention a variety of WordPress plugins to help you edit your images and other visuals you use in your blog posts. Normally, it can be done with the help of the WordPress editor, but we already know that it’s not always a reliable tool. That’s why plugins like Smush and Optimole help you optimize your visuals and level up the web design of your blog.
There’s a learning curve to everything when it comes to working with WordPress and setting up a blog using this CRM platform. With WordPress plugins, for example, you need to remember that many of them don’t get updated regularly, resulting in your website crashing. In this article, I provided you with the most effective tools to run a blog on WordPress and ease up the writing process for your WordPress blog. Hope my advice and experience will be helpful. Good luck!
Lori Jones is a professional writer and a contributor to Studicus.com. Lori has a big experience working with CRM platforms, creating content strategies and launching websites for many renowned companies. In Lori’s articles, she gladly shares her experience with those, who want to learn more about working with WordPress, setting a blog and running a successful website.