How to Optimize Website for Mobile User Engagement?
Time flies and nobody has thought that people will use mobile devices to perform their daily tasks. The rapid development of mobile devices in the last few years has changed the online world completely. According to reports, the traffic generated by mobile users exceeds desktop users worldwide. The major reason for people shifting to mobile devices is the ease of usage, handy and convenient to carry. Looking at the above reason, it’s important that a business owner must provide all conditions to meet the mobile user’s needs. Business owners operating online need to focus on the requirements of mobile users in order to stay competitive and to boost their business growth.
If you haven’t optimized your website for the mobile platform, you need to fix this immediately. Customers looking for the products online want a smooth mobile experience. As the mobile industry is continuously evolving, in this blog some simple ways to boost the website for mobile users are mentioned.
1. Make a Responsive Website
When it is about making the website responsive, it is all about making it mobile-friendly that immediately customize to the size of the device used. It automatically provides the perfect layout and adjusts content on the screen. This helps the visitor to access the whole site within their mobile devices without any issue or side-scrolling. Their requirements are met efficiently as they use that website on a desktop computer. Responsiveness is a crucial factor when it is about ranking higher in Google results. If your potential customers use search engines, you might be looking for gaining the top spot in the results.
2. Smooth Navigation
A website that is difficult to navigate never to engage mobile users. When they face difficulty to tap or not able to find what they require, they move to another website. Try to make your website’s layout simple and streamlined. It is the best way to adapt the site’s layout so that important information is accessible without needing to scroll and all the key details are present on the home page. People using mobile phones usually don’t have that much time to surf the web as they would if they were on a desktop. That’s why to provide mobile users with a website that is smooth to navigate. People use fingertips to browse the website, so keep all the clickable elements at a definite distance. The space between different buttons, menu them will assist your customers to comfortably access the website.
3. Social Media Marketing
On a daily basis, billions of people actively access social media channels all over the world. Social media takes a few seconds to drive millions of users to a website if properly linked. Hence, it is a great idea to use social media marketing to increase your website traffic for mobile users. Take the necessary steps to promote your website on social media profiles and take measures to get easily found. Make sure the social media accounts you have contain mobile URLs so that users can visit later on. Have buttons for liking and sharing your content as well as install plugins to all your relevant social media accounts.
4. Fast Loading
The major reason for user abandonment is the slow loading of the website on the mobile. According to Google, more than 50% of the visits are abandoned if a website takes more than 3 seconds to load, and if you want to engage your users, make sure the website loads within three seconds. Anything taking more space than that will cause customers to flee. Use tools like PageSpeed Insights or LightHouse to calculate the page speed and make changes. Once you’re satisfied with the functionality and format, you can simply drive visitors in large numbers. Optimize your website for mobile and increase revenue on the go.
5. Web Caching
Web caching is about copying a page version, which later can be presented to the user at any moment. Once a page is visited it is cached and stored. When a user tries to open that page, instead of launching the live version, the webserver immediately shows the cached version. The idea of any sort of caching is to boost the website performance and lower down the necessity of back-end resources. Depending on the caching solution, you can manage custom intervals and other trigger-based services.
It is very important to invest time and remain patient in optimizing the website for mobile users to improve sales and engagement. The above guidelines if properly followed will help to catch the attention of mobile users, as well as encourage them to visit the website again and again. There are several more steps to take, including implementing advanced mobile analytics. But the five tips mentioned above are great to start and you will enjoy mobile traffic to your website. Simply start optimizing your website for mobile users without delaying any moment.
Sneha Rawat is an experienced developer associated with OrangeMantra, a leading Mobile App development company known for translating ideas into reality. She loves writing informative blogs on latest & trending technologies.