Two Vital Considerations for Outstanding Web Design

If you’re a small business owner who wants to take your company online or a young social media expert who wants to set up a successful blog, a website is essential. Today’s top websites are fast loading and offer the visitor an enjoyable surfing experience that educates and inspires. Put simply, people who shop or surf online in 2023 want to enjoy a trouble-free browsing experience and will be highly unlikely to revisit sites that are poorly designed or suffer from long loading times. Even a two-second delay on page loading speeds will deter a large proportion of visitors and can severely damage the popularity and search engine ranking of a website.

Regardless of the type of website you intend to create, there are some essential rules that should be adhered to that will ensure best practice in web design. This article describes two key considerations that will help you to produce an exceptionally well-designed website.


1.   Think about your audience

As a first point, it’s incredibly important to have a full understanding of the intended target audience for your website. This will impact on a wide range of factors in web page and site design, even down to page layouts and the typeface that you use for text. For example, a website that deals with serious, business topics such as tax requirements or investment advice will look markedly different from a website that’s focused on fashion.

It can be beneficial to consider the website from your ideal visitor’s perspective. Think about what they need and want when visiting the website and design the web pages accordingly. If you’re planning to sell goods or services from your website, it’s incredibly important to undertake some thorough market research to fully understand your target market.

If you’ve got the budget, running focus groups can be an ideal way to fully understand what design preferences your target market has. It can also provide the ideal opportunity to seek opinions from the group on prototype web page designs to find a web design theme that resonates with your intended audience.


2.   SEO best practice

Another vitally important practice in web design is to ensure that all your web pages and content follows the best practices of search engine optimization (SEO). Put simply, pages that adhere to the latest SEO requirements (as set out by Google and other search engines) are far more likely to rank higher in the pages of organic search results.

Excellent SEO can attract far higher numbers of visitors to your site, but it can be difficult to achieve. This is because SEO best practice includes a wide variety of sub-tasks, from creating professionally researched and authoritative content to cultivating backlinks from other high-ranking sites.

If your knowledge of SEO isn’t highly developed, it can be beneficial to seek the help of a dedicated web or SEO agency such as click intelligence. These organizations have teams of highly trained staff who are experts in the field of SEO best practice and web design in general. They can collaborate with you to ensure that your web pages and the overall website is well produced and ranks highly on organic web searches.

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