5 Ways To Improve User Experience
However, if you want to make the most out of your website, it’s not enough that you solely make one just for the sake of it. As a business owner, you should improve the user experience of your website to make sure that all online users will have relevant and meaningful experience as they’re browsing through your webpages. If you don’t know how, this article can help.
Listed below are five ways you can improve your website’s user experience.
- Test Your Website
One of the easiest ways to improve user experience is through website testing. A website tester is essential in improving your website’s user experience as this tool focuses primarily on user usability rather than the aesthetics of your online platform. When you test your website, you’ll be able to understand how users interact with your website, what they look for when they visit the site, and what they expect to see in the pages they see. All of the information you can gather by testing your website will make it very easy for you to determine the things your users want, and ensure that all of these are incorporated into your website. Keep in mind that user experience (UX) design is essential for digital products, and you can only effectively sell your products through a website when you better understand how your users behave online.
- Consider Hiring Pros
User-friendly web application design is an obvious way to improve user experience. However, user-friendly application development is complicated and doesn’t require you to implement the strategy by your own efforts. Rather, your UI should be the responsibility of a competent professional web application development company that understands the requirements of the customers. The next best thing is to hire a company that already has experience in the business. Such a company should’ve been in the market long enough to build up a strong reputation, and it will have the experience to provide you with the most cost-efficient solution and design. This company also understands the importance of SEO and user experience demands, making it easy for them to create a user-friendly website for you that ranks high in the search engine results pages or SERPs.
- Make Sure Your Website Can Be Used In Different Languages
While most people are familiar with the English language, if you’re operating in other countries, it can be difficult for your visitors to understand the website. The inability of your website to display content in different languages can shoo away users and become the reason why your business will eventually leave a negative impression in the minds of the public. Try to take advantage of a variety of languages that your site will be accessible in as this can help visitors who are not native English speakers have a better experience browsing the site. You should also consider making your site available in many different time zones, which can also help users who live in different places to access your site without problems.
- Invest In An Autoresponder
One of the best tips that you should use for your website traffic and improve its user experience is to use an autoresponder. This is a tool that’s used to create a series of emails that’s automatically sent to anyone who subscribes to your list. These emails will be designed to get them to buy something, and they’ll be sent out at regular intervals. If you’re planning to use an autoresponder as an attempt to improve user experience, make sure that the emails provide valuable information and that the emails aren’t flooding your user’s accounts. Autoresponders can make users feel heard and appreciated, but sending too many emails within a short period of time can be very irritating, so learn how and where to draw the line.
- Include Visible Call To Action Buttons
Another way to improve user experience in your website is to include call-to-action buttons on your landing page. Ideally, the call-to-action buttons that you include should encourage visitors to take action. A good example of this might be giving visitors the option to download the free report that you have created for them, or providing them with a link to your online brochure so they can choose and order products online. It’s important that your landing page has a call-to-action because this will make it easy for users to navigate your website, especially if they’re browsing for the first time. Placing the right call-to-action buttons on the right landing pages will keep them on your website for long periods of time, and you’ll be able to give them the content that they’ve been looking for.
Make Your Efforts Count
With the number of businesses creating their own websites today, it’s no longer enough for you to create one just to stay ‘on trend.’ If you truly want your business to achieve long-term success through your website, you should prioritize improving user experience because this can become your edge among your competitors.
Eric Long is a successful blogger who regularly publishes on web development and mobile app design online. Aside from educating his readers through his own blog, Eric also submits guest posts to other websites.