Category: Business

The Importance of Aesthetics in Business

Though we have always been told to never judge a book by its cover, the fact of the matter is most of us do exactly that. There is no such thing as style above substance because style is actually a massive indicator of quality. And so, there is much more to aesthetics than just making […]

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6 Ways to Improve Your Website Without any Technical Skills

When visitors land on your site, you want to make a great first impression. You don’t want them to be surrounded by clutter and feel overwhelmed, you only have little time to grab their attention. Studies have found that people will likely read about 20% of the copy on a web page, so if your […]

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Key Factors to Consider For Your Content Strategy

Content marketing continues to grow on digital platforms as these connect consumers and businesses at a click of a button. Content marketing is the method of marketing your product or service in an interactive and engaging form such as blogs, videos, podcasts and graphics. Content strategy requires planning, research and a consideration of various factors […]

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The Power of Graphic Design in Growing Your Online Business

Making a new online business is always tough, and there are a million different factors you need to consider as you try to grow your site for success. But graphic design, among all the other factors like marketing, copy, and more, holds a lot of power and can determine whether your online business grows consistently […]

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What Could You Do with a Web Design / Development Degree?

As other industries and niches have shrunk over the years, the digital landscape has continued to grow, often at an incredible pace. Every day, companies discover new ways for us to take advantage of the digital world, both in our professional and personal lives. These days, we’re working from home, video conferencing, and designing apps, […]

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Does Communications Platform as a Service Improve Customer Engagement?

Chatbots are a fairly common feature on most e-commerce and other websites. Whether a customer is casually browsing through the products or needs assistance with a specific issue, a chatbot is a convenient as well as a cost-effective solution for ensuring positive customer experiences. Along with chatbots, e-commerce websites also tend to have more traditional […]

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4 Tips for Standing out as a Travel Blog

Here’s a fact you can bet your entire stack of chips on: your travel blog will not reach success by the quality of your content alone. Sure, you’re writing awesome, engaging, and insightful posts about utterly fascinating destinations. You’re doing everything you can to generate traffic. But your bounce rate might still be super-high, and […]

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Optimize Your Blogs for SEO with These Effective Tips and Tricks

Optimizing blog posts for Search Engine Optimization can turn around the fortunes of your business. In particular, it will help your business rank higher on major search engines—including Google, Bing, Yahoo, etc. This is one of the best ways to attract new views, generate more leads, and improve revenues. Thus, mastering the art of SEO […]

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Product Marketing In 2021: 5 Software Programs You Need To Know About

Despite the number of brands and businesses today, most products, services, and solutions available to consumers are almost identical to one another. Due to these similarities, the biggest challenge for businesses is to make theirs stand out through unique marketing strategies. Therefore, the commercial success of your products will all boil down to your promotion […]

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How to Run a Successful YouTube Channel for Your Business

When it comes to marketing methods for a business, there are many popular routes you can take. Many will focus their efforts on Twitter and Facebook campaigns, while others will stick with more traditional techniques like email marketing. Then you have SEO, PPC, content marketing, and so on. These options are all effective. They can […]

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