How to Design the Right Logo for Your eCommerce Store
92% of the United States population regularly buys things online. And, that has made the eCommerce industry grow at an almost unbelievable rate.
But, while there are certainly plenty of opportunities for selling online, carving out a place for your store can be a challenge. You’re not only competing against hundreds of similar stores but also have to find a way to lure customers away from Amazon and other eCommerce giants.
And that’s why strong brand identity is so important.
86% of consumers say that a brand’s authenticity plays a vital role in their buying decision process. And while there are many different aspects of branding, having a unique and memorable logo is near the top of the list in terms of importance.
So, in this article, let’s look at some of the things you should consider when designing a logo for your eCommerce store if you want to maximize your chances of success.
First Things First: How to Get the Logo Made
Before we can go through some of the most important considerations for logo design, we must answer the most critical question:
How to actually create the logo itself?
Well, if you don’t have experience with Photoshop or design in general, putting together a logo from scratch can seem like a daunting task.
Learning to create a logo with Photoshop on your own can take months or even years, so if you want your eCommerce store to be taken seriously, you can’t allow yourself to seem unprofessional.
Hiring a designer to create the logo for you is a more realistic approach, but it has its issues as well.
Experienced designers with a diverse portfolio and an understanding of different audiences are hard to find and can, therefore, charge a premium for their services.
And while you can find plenty of more affordable designers, their work’s quality might not be up to par with what you need, either.
That’s why you might want to consider trying out a free logo creator, as it can give you just the right amount of control over the end result while still requiring little to no design experience.
You can customize everything from the color, to the font, to the style, and use many proven templates that have been successful for other companies. While it might not equal a high-end designer’s services, it can get you going quickly, allowing you to launch your site and start making sales sooner.
Things to Consider
Now that we’ve discussed the possible options for creating the logo, we must look at some of the things you must consider if you want your logo to stand out and capture your audience’s attention.
What is Your Brand About?
Logo design is an integral part of building an eCommerce store, but it’s impossible to approach in a vacuum. The logo that you choose will be a part of the larger brand identity that you represent and will need to stay in line with everything else that you showcase.
Since today’s consumers value authenticity, you must find a way to channel the things that separate your brand from others and make it unique.
When starting the process, think about how your company came to be in the first place and the people behind it. Whether it’s just you or a small team, thinking about the people and their values will help you visualize your company’s ideas.
You should also consider what you want your company to be known for, and what you want to accomplish. Many companies are founded on a single idea that they can add unique value that no one else is doing, so highlighting what makes you unique through your logo design is always a good idea if you want to capture your audience’s attention.
For example, if you believe in a certain cause that your eCommerce store helps push forward, emphasizing it through your logo design can help you gain traction in the early stages and establish a strong brand that becomes well-known in your industry.
Few things are as frustrating as staring into a blank screen and trying to think of a logo design that would suit your company, especially if you don’t have prior experience and aren’t even sure where to start.
Sure, you can always seek out the services of a logo designer, but even then, having a basic idea of the design you want will go a long way in making the logo more unique and suited for your brand.
That’s why it’s crucial to take the time to understand the different types of logos that are the most common, as well as how different designs might fit your brand.
Start by going through your competition and looking at how they use visuals to convey the core ideas that their companies represent. While you may find many different styles, you could notice themes or little details that are consistent and gain a better understanding of the types of aesthetics that are dominant in your industry.
Think About Colors and Fonts
The feel of your logos will largely be decided by the types of colors and fonts you end up using. These are two elements that typically form the logo’s mood, message, and even the reaction that it causes in people.
There are many considerations when choosing colors for logos, with even seemingly small changes having a significant impact on how your audience perceives it.
As you probably know, all colors have natural associations, with red generating excitement, orange symbolizing playfulness, and blue being seen as more mature and trustworthy.
When it comes to fonts, the choices are just as important.
Fonts come in all shapes and sizes, with some being playful and round, and others being sharper and more to-the-point, so when choosing a font, you should consider how you want your audience to perceive you.
Both fonts and colors form a strong ensemble that causes a visceral reaction, which can either immediately draw your audience towards you or repel them, depending on your choices.
If you’re unsure of which way to go, it’s always a good idea to consult with someone who has more experience or at least look at some of the logos among your competitors and see if there are common themes.
A good logo is an integral part of any successful eCommerce store, as it helps to define what your company stands for and appeal to the audience that you want to attract.
But at the same time, creating a logo doesn’t have to be a process that costs thousands of dollars. In fact, if you are willing to do your research and figure out what you want your logo to encompass, even free and simple tools might be enough to get you a beautiful logo that your customers will embrace.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.