8 eCommerce Web Technology Patterns to Watch in 2020
eCommerce or electronic commerce is the trading of products or services done through computer networks, such as the internet. eCommerce draws on technologies like electronic funds transfer, web marketing, online transaction processing, supply chain management, and so on.
A big platform, eCommerce is growing at an unprecedented rate worldwide, and eCommerce development continues to be in demand. With so many apps and websites focusing on electronic commerce, shopping over the web is growing beyond measure, driving businesses and retailers to keep a robust place in the race. In today’s digital age, it would be hard for a business to keep up without an online presence.
As more and more people are turning to the internet to look for products and services, especially in this difficult pandemic time we are in, a brand should establish an online presence, or if it already has one, should keep it updated with the evolving technologies and trends to keep up. Thus, eCommerce development services have become a must.
Web Design and Web Development, Know the Difference
Everything changes fast nowadays. New trends keep popping up and if you fail to follow them, you are at risk of losing customers and profitability. Even physical stores need to change their interior design in accordance with the new trends. Fortunately, in the eCommerce space, this is considerably easier and you need not literally reconstruct your shop to upgrade.
Essentially, web design refers to the aesthetic and usability of a website. Web designers of an eCommerce development company like to use different design programs, like Adobe Photoshop to build the layout of the website, as well as other visual elements. A great design should create a customer experience that’s superior. Web development, on the other hand, takes on the design of the website and developers actually build a functioning website from it.
Consider this: developers are the construction workers while web designers are the architects. Both are necessary, but with different sets of skills, and both are important in any eCommerce development company.
Great eCommerce Web Design Trends
1. Unusual Grid Layouts
The square grid layout for years dominated eCommerce. Stringent columns and rows of products that are of the same size keep everything structured, which make a browser work well and easier for responsive design. Still, for some brands, it pays to experiment with new layouts, which leads to more brands to jump off the grid bandwagon.
Uncommon grid layouts make your brand stand out. Furthermore, it provides a modern and edgy feel, which is particularly useful for young or fashionable industries. Having the right web design, you also get to put emphasis to specific products, such as highlighting your best-sellers in a strategic way without obviously pointing them out.
Keep in mind however that the eCommerce design trend is perfect for companies with a relatively limited range of products. This style however could take up a lot of screen space and confuse your shoppers if you have plenty of products to sell.
2. Product images motion
2020 eCommerce web design trends use more advanced visuals, beginning with motion design. This means less static images as well as more dynamic moving ones. Now, we’re seeing more videos, animation, cinemagraphs, and micro-interactions.
In the past, the design elements we’ve seen used scantily in the past. However, modern tech made them more commonplace. Among other industries, eCommerce websites rely on them for more than simply catching customer attention.
The style is ideal when you want to showcase products more realistically. In product visuals, motion design gives shoppers a better sense of what they’re buying, boosting the rates of conversion, and minimizing returns via providing more information to users.
3. Shipping boxes that are branded
There’s a single rule of thumb in branding—never miss an opportunity. Most organizations are already aware of the importance of branding. For online shops and subscription services however, there is often another overlooked blank slate for branding, and that is the shipping box itself.
Not only do delivery and shipping boxes promote your business, but they also make customers more excited about deliveries, as well as boost loyalty. This is an opportunity to advertise your website, special features, social media, or even simply the colors of your brand. Some businesses even go the extra mile by using eco-friendly packaging and boxes.
4. The landing page-product hybrids
The old trends in designing revolve on the idea that the homepage is where shoppers start to search for products they have in mind. This may still hold true for some, but today there are many other approaches that completely bypass the homepage.
Typically, social media ads and posts direct shoppers to the product page straightaway, thus most visitors don’t get to see the homepage. With this in mind, now designers have added more elements on the landing pages into the product page designs. The hybrids that resulted are similar to mini-stores, centered on one product or category with clear navigation, which makes exploring the rest of the website easy.
5. Social media posts that are shoppable
Social media platforms make it easy to sell directly via posts. The UX golden rule of thumb is making customers do the least work, thus allowing them to accomplish a transaction without leaving their social media sites, which is a shortcut to getting more sales. The pros of directly selling from platforms such as Snapchat and Instagram are clear; the visual mediums are set up clearly for internet shopping.
Social media platforms are beginning to realize this, and now are implementing new features to accommodate online shops. Social media posts that are shoppable turn followers into shoppers, and shoppers into followers.
6. Descriptions and quizzes on products
At present, the design trends lean on more personalization as well as the human approach. Online businesses are opting for less mechanical style.
You could add more humanity to the descriptions of your products with sections such as testimonials, usage advice, or even product recommendation quizzes. All the compelling, new ways of listing the features of products are a big progression in personalizing your eCommerce brand.
7. Product visuals that are interactive
Advanced interactive visual design, such as AR (augmented reality) and VR (virtual reality) and 3D imaging are more than ever accessible, even for SMEs. The technology, similar to motion design helps shoppers comprehend better what to expect from a product. The better shopping experience of course means more sales, and more repeat buys.
The technology works well in the fashion accessories business, such as sunglasses, but also especially useful for home improvement or the furniture industry. Online shops are a bit ahead, and the trend for sure would continue to exponentially grow in years to come. The time would soon come when interactive visuals will be the new norm.
8. Smart Chatbots
The incredible evolution of chatbots goes back to last year. Now, chatbots are much advanced and hardly recognizable to their predecessors. In 2020 and further, bots do more on what they are meant to do, and in this case help shoppers with purchasing decisions.
Chatbots offer the same benefits of virtual, cheap sales assistants providing 24/7 online shopping and a bit of the convenience of a physical store. Now, bots could be connected to social media messages.
The human face of eCommerce web apps is better technology, better visuals, and better communication. As eCommerce becomes more advanced, it’s also turning out to be more human as most of the design trends in 2020 focus on the feelings of customers.
Working as a Business Development Executive at Mobile application development Company –eTatvaSoft. Gray writes about emerging technologies and She has already written for many other blogs as well. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets.