7 Tips for Making the Most Out of Your Mobile Advertising
Marketing in general is a hefty task for any business. Taking into account developments in technology and the rise of various advertising methods, such as mobile, makes it a whole lot trickier. Especially for start-ups and entrepreneurs, mobile advertising is daunting and very easy to get wrong.
The following tips are designed to help you get started the right way.
Optimize Your In-Ad Engagement
You want to limit the number of relevant clicks as possible, as required clicks could lose your audience. Instead, make your ad as engaging and interactive as can be, as well as encouraging in-ad sign ups, such as email subscriptions, to make sure your campaign is as successful as possible.
Seek Outside Help
There’s no shame in seeking assistance from professional marketing consultants and trainers who have years of experience in their field, especially for young entrepreneurs. Consultants like Toni Vans know their network marketing and are ready to help.
Take the Time to Understand Your Customers
Mobile ads cost money, which is why every penny you spend should be worth it. The only way to optimize your mobile ads to the right audience is by getting to know that audience. There is no point paying for advertisements if you don’t truly understand what your customers want. You should take the time to get to know who your customers are, which kind of customers use a particular app the most (the app you want your ad to run on), and why they use the app. This ensures that you can then tailor your ads for them with a better chance of success.
In addition, you can integrate an SMS gateway API with your existing communication system in order to send out mass notifications. This type of gateway is used to programmatically send text messages by adding native bulk text capability to existing software and applications, making this the best way to send notifications to your clients at exactly the right moment.
Timing is Everything
Ads should always be planned to appear at the right moment. Ideally, ads need to pop up precisely when the consumer needs them to. Taking more care with the timing of your campaign means knowing when you want the customer to take immediate action. An example could be a pop-up ad for a particular download during the time a consumer is using a similar product, such as streaming a movie.
Don’t Neglect the Right Placement
You don’t want an ad to be intrusive and annoying, such as popping up in the middle of the screen at inconvenient times in a persistent fashion. Good ad placement is key, such as an unobtrusive but visible banner at the top or side of the screen.
Direct Response is Best
Mobile ads shouldn’t just be about making consumers aware of your services or brand. They should encourage direct interaction and rewards. Coupons, discounts and free items that consumers can claim are great for encouraging interaction and quick, direct response.
Include a ‘Call Now’ Option
If you design an ad placement that a consumer is interested in, that’s great. However, if the only information your consumer receives from the ad is your business name or service, the lead is then dependent on them using Google to find your contact information. It’s better to include your direct telephone number on the ad so consumers can simply click and call.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.