How can you use the power of graphics to curate a perfect social media marketing campaign?

With over 3.8 billion active social media users, the need for social media marketing cannot be overstated. Businesses of all types and sizes are trying to use social media channels to reach out to prospects and grow their customer base.

However, standing out from the millions, even billions, of posts and capturing the users’ attention requires a lot of creativity and imagination.

One way to catch the fleeting attention of prospects is by using visual content in your social posts and ads. But, why graphics?

Why does visual content perform better when it comes to grabbing the customers’ attention?

And most importantly, how can you use graphics to develop a successful social media marketing campaign?

In this post, we will not only answer these questions but also provide practical tips on how to use visual content to succeed in your marketing campaigns on social media.

So, without any further ado, let’s begin.

 

The importance of visuals:

According to Entreprenuer.com, research suggests that the human brain can process images 60,000 times faster than it can process text.

And it takes less than a second for the brain to attach any meaning to an image. Due to the appealing nature of graphics, we see visual content always perform better on social media than non-visual content.

For instance, Facebook posts that contain an image receive 37 percent higher level of engagement on average than those without any image. The same is true for Twitter and LinkedIn posts, where visual content seems to outperform text-based content.

Source

While no one can deny the power of graphics, doing it in a way that elevates the brand and engages the audience is not always simple. Below, we explore how you can incorporate graphics into your social media marketing campaigns to make them more effective and visually memorable.

 

1.    Use the golden ratio principle:

The Golden Ratio, also known as the Golden Section or Divine Proportion, is a mathematical ratio that can be found both in nature and human-made designs. It can be used to get the right dimensions and create aesthetically pleasing design work.

The pyramids of Giza, the Parthenon, Apple & Twitter logos, and even natural forms such as flowers and the human face are all said to follow this universal principle. This makes the golden ratio as a ubiquitous value.

Source

An easy way to apply the Golden ratio principle to your design work, whether it is an ad or a web page, is through the rule of thirds.

The rule of thirds in graphics design refers to the composition in which an image is evenly divided into thirds, both vertically and horizontally.

The subject of the photo is placed at the intersection of the lines or along the lines itself.

You can also check if your design work fits the golden ratio. Find the dimension of an image and divide its width by height. If the answer you get is 0.618 or 1.618, the image follows the golden ratio.

 

2.    Understand color psychology:

Color psychology plays a decisive role in the success of your social media marketing campaign. We know that different color palettes and patterns can elicit varied feelings and behavior from a user.

Yellow, for instance, gives a feeling of warmth, happiness, and permanence. Therefore, it should be used for products or services related to children. Similarly, you should consider shades of pink for visual content if the product or service you offer is associated with women.

Depending on the nature of your business and the target audience, you need to identify the right colors and use them to create visual content for your business.

By sticking to the right color palette, you will be able to get the desired emotion from your audience. You can take help of the color wheel to know more about the emotions linked to specific hues.

 

3.    Employ the power of custom GIFS:

GIF, or Graphics Interchange Format, is a visual aid commonly used on social media platforms. They are used to communicate a point visually and create shared experiences. GIFs are mostly taken from popular TV shows or movies; however, you will need to create some custom GIFs to stand out in the competition.

A downside with GIFs is that it requires some graphic design knowledge and a certain skill level. However, they do not need to be overly complex to succeed in social media. The following GIF from GitHub, for instance, is simple and appealing at the same time.

Source

 

4.    Brand your graphics:

Branded graphics are the type of graphics that are aligned with your brand and can be recognized as yours. Such graphics feature elements that are related to your business, such as a brand’s professional logo design, colors, or fonts.

Branded graphics can include quotes, tips, announcements, testimonials, etc. that can be shared across various social media platforms. To brand your visual content for a social media marketing campaign, all you need to do is to follow these simple practices:

  • Add brand logo to the visual content
  • Be consistent with the brand font
  • Use a color palette associated with your brand

These practices will help you create visual content that speaks for the brand and create brand awareness.

 

5.    Size your visual content to spec:

It’s never a one-size-fits-all approach. Every social media platform has its own requirements, and your visual content needs to follow them. Every little aspect needs to be taken into consideration.

Images with the wrong size, aspect ratio, and resolution can reflect poorly and hurt your branding efforts. It gives the wrong perception of your brand. Therefore, it is necessary to go through a platform’s specifications and tailor your visual content accordingly.

 

Summing Up:

A considerable part of your success in social media marketing campaign depends on how you use visual content. By using these tips and the unlimited power of graphics, you will be able to create attractive campaigns that will improve engagement and maximize your bottom line.

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