10 Most Important SEO Strategies For Your WordPress Blog In 2019
WordPress has become by far the most popular content management system in the world, but not too many people know that it was primarily designed as a blogging platform. SEO writing is one of the basic WordPress functions that enable even first-time webmasters to launch a new blog quickly and effortlessly.
The platform currently powers over 75 million blogs and all of them are trying to find the correct SEO formula and improve ranking in engine searches. This is not an easy task, but there are lots of proven methods that can help you to boost the ranking of your blog.
We selected the 10 most important SEO strategies for your WordPress blog in 2019, so keep reading to find it out!
1. Learn Everything about Your Audience
This may seem like a piece of old-school SEO advice, but it’s actually more relevant than ever. In the age of marketing personalization, you just have to learn everything there is to know about your target audience.
We are not talking about standard demographic features such as the average age, gender, location, and similar. On the contrary, you need to delve deeper into the subject and find out the main interests of your readers – their favorite topics, content formats, writing styles, etc. This is the only way to create standout content and outdo your biggest niche competitors.
2. Create Amazing Content
Do you know that 60% of clicks go to the top three websites in search engine results? The power of the first page in Google results is so immense that you simply have to create amazing content in order to find your place among top-performing articles.
If you do the first task well and figure out the preferences of your target group, it will be much easier to craft articles with enough potential to rank highly in engine searches. Do whatever it takes – mix formats, write longer posts, use humor – but don’t ever allow your content to be anything less than perfect.
3. Create a Perfect Keyword Strategy
Keywords are essential components of blog writing, which means that you have to come up with a perfect keyword strategy for every post. Our suggestion is to use several keyword research tools at once to maximize the effect of the chosen search term.
Jake Gardner, a writing specialist at dissertation UK, says it takes more than Google Keyword Planner to find the most relevant options for your articles in 2019: “Make sure to mix it and use other platforms like Ahrefs Keyword Explorer, Soovle, Keyword Tool, MOZ Keyword Explorer, and many more.”
4. Mind the Technical SEO
Technical SEO is yet another aspect of the story you need to pay attention to. It’s a comprehensive optimization process, but the two critical parts are mobile responsiveness and website load speed.
The first task is to make your blog mobile responsive and adaptable to all devices. For instance, this strategy did miracles for UK writings review and TopEduServices.com because the vast majority of their clients browse the Web on their smartphones.
At the same time, you need to increase the speed of your blog because users expect it to load in two or three seconds max. This is where tools like Pingdom can help you out by detecting shortcomings and suggesting ways to improve your site.
5. Optimize URLs
Most bloggers don’t realize the importance of URL aesthetics. Of course, it’s not a beauty issue but rather a practical problem because search engine crawlers recognize well-structured links much easier than random characters. Here is the difference:
The second option is definitely a winner SEO-wise. You can change the structure of URLs in WordPress Settings → Permalinks.
6. Optimize for Local Searches
If your blog has anything to do with a specific location, you should optimize it for “near me” searches. This is important for bloggers who expand their services and perhaps even start selling physical goods in a local store. You can do it quickly by creating an account in Google My Business. All you need to do is add the right description and keeping your business information fresh and up to date.
7. Use SEO Plugins
What does a student do when he needs a quality assignment quickly? He probably hires one of the agencies from the EssayChief reviews or RushMyEssay reviews. The same thing goes for WordPress bloggers who want to improve ranking – they install optimization plugins.
WordPress is flooded with all sorts of SEO tools, so you have plenty of options to choose from. However, we believe that certain plugins really stand out here, so we recommend you to use some of the following:
8. Optimize for Voice Search
A report reveals that half of all online searches will be voice-based by 2020. More people rely on personal assistants to find the content they need, so you must react and optimize blogs for voice search.
The best way to do it is to write highly informative content that clearly answers the 5W+H questions: Who did what, where, when, why, and how? Almost every voice inquiry starts with one of those questions, so the content has to be precise and up to the point in order to reach readers who use personal assistants to look for blog posts.
9. Nurture Social Accounts
There is no direct correlation between social platforms and search engine ranking, but you should definitely nurture social accounts and try to popularize the blog this way, too. After all, more social media followers will likely lead to more website traffic and boost the popularity of your blog in general. Successful bloggers always add social share icons to their websites and inspire readers to engage and share their content on Facebook, LinkedIn, and other platforms.
10. Create a Sitemap
Just like the word suggests, a sitemap represents the map of your website. You should create one and publish it on your website. It’s a valuable SEO element because it enables both readers and search engine crawlers to understand the structure of the blog and avoid getting lost.
You can write the best and most prolific blog posts in the world, but it won’t get you enough traffic if you don’t use the right optimization mechanisms. In this post, we showed you the top 10 SEO strategies for your WordPress blog in 2019. Don’t forget to test each one and let us know in comments if you have any questions – we would be glad to answer you!
Michael Gorman is an experienced UK-based writer and proofreader for MyAssignmentHelp, which is the best essay writing service out there. Apart from working with services where you can buy essay papers, he is also a guest blogger for numerous other places. He enjoys hiking and playing guitar. You can find him on Facebook or Twitter.