How To Know If Your Website Is Due For A Redesign
Today’s digital age demands a business to have a functional website. However, owning a website isn’t enough. It helps if you keep it updated as well. If you fail to do so, you can find yourself dealing with other challenges in the business. It takes a web visitor only a few seconds to judge your business and decide whether they want to engage with you. But how do you know that your website is due for a redesign?
This article shares six crucial telltale signs that it may be time to consider a website redesign.
- Outdated Website Design
Your website reflects your business, and web visitors will judge your site within a few seconds of landing. If they don’t see a professional and modern design, they’ll leave and go to a competitor’s site that looks more appealing. If you have a cluttered site, has poor images and content, and bad color choices, it may be difficult for your visitors to see your business in a professional light. It shows that your web design is lacking, and this content will help you understand web development and design more.
To develop trust with your visitors, you need an updated, professional-looking website. Keep in mind that first impressions are difficult to change. As the face and marketer of your brand, your website should give a good first impression. Research on the website design and trends in your industry for inspiration you need to take in your design.
- It’s Difficult To Navigate
A website’s navigation is a crucial element; it’s your visitor’s guide that helps them know where they are, where they want to go, and where they’ve been. Any disconnect in the user’s journey can lead to frustration and confusion, and they’ll eventually abandon the website. This increases bounce rates, decreases the number of returning visitors, and lowers sales.
However, with proper web development and design, your website layout, structure, and content can be organized and linked together to create a seamless user journey. Good navigation gives your visitors and customers quick access to the information they need from your site.
- Your Website Is Non-Responsive
It helps to know that the number of people using mobile devices to access the internet increases every day. It means your customers and prospects are likely to use any device at their disposal to search and navigate your website. Having a website that’s only accessible and navigable on PCs is ineffective. You can’t be competitive with other businesses having more responsive websites. You’ll be locking out a large demographic from accessing your products or services. A non-responsive website also affects search engine optimization (SEO), making it harder for your business to be discoverable on search engines.
Responsive sites automatically adjust to fit a user’s screen for easy navigation. To check the responsiveness of your site, try loading your website on your mobile device and see whether you can navigate without the need to zoom in scroll content side to side. If you can’t, your website isn’t responsive, and you need to redesign it.
- There’s Branding Disconnect
You may have changed your branding over time, your offering, or your target market and audiences. Your website must match other platforms to give a unified branding message. Users want to get the same feeling when they walk to your storefront, visiting your social pages or website without feeling lost or confused.
Creating consistency in your branding helps to visually reinforce your business into audiences’ minds. In addition, it builds recognition and trust. This is something that helps convert visitors into purchasing customers. If there’s any disconnect in branding, it’s time to redesign your website.
- It’s Complicated To Update Content
A business website changes regularly as you need to keep the products and services information up to date. You need to publish blog posts and news articles regularly to educate and inform your audience on your products, services, or industry. You also need to add photos as well as update videos and documents.
If making these updates require a small miracle to happen, you need to redesign your website with a friendlier content management system. You need to build a website that doesn’t require coding knowledge to be able to update it. Fortunately, many open source content management systems are available that make updating web content by anyone seamless and straightforward.
- High Bounce Rates
If you notice that your website has high bounce rates, you need to think about redesigning it. Bounce rates are the number of visitors who land on your site and leave without viewing another page—you can get this rate on your Google analytics report. The bounce rates vary by page, but the problem could be with your design if the rates are high across the entire site.
Redesigning your website doesn’t mean creating it anew. Small updates, upgrades, and improvements can make a huge difference. Remember, your customers will judge your business based on your website. If they find it unappealing, cluttered, hard to navigate, and unresponsive, then it’s not helpful to them. It’ll be quite difficult to change this perception in the future.
Nicole Oliver is a web design and marketing writer with over ten years’ of experience writing blogs and sharing her knowledge in webinars. In her free time, she loves cooking and hiking.