Best WordPress Plugins to Boost Email Marketing

An email marketing is one of the most traditional and effective marketing techniques that can help businesses to grow their customer’s reach effectively and efficiently. No matter how technically sophisticated your website is, if you don’t have an impulsive email marketing strategy, you won’t generate quality leads for your business.

To ensure a higher place on the web market, you should focus on adopting best email marketing tactics and encourage people to become subscriber on your website. Through this, you will be able to grow the visibility of your website and also earn more revenues for your web business. There are various user friendly website builders and CMSs available for creating a website for your business. You can do proper research before finalizing the best tools for creating your website.

Fortunately, WordPress offers an extensive list of WordPress themes and plugins for various purposes. There are even many email marketing plugins available that can stimulate you to use best innovative techniques to grow your customer base, without even doing any heavy-lifting. Here, we bring you the list of top 10 WordPress plugins that will take your WordPress to the new heights.


You can use the Newsletters plugin for WordPress with the list builders and opt-in plugins below to capture email subscribers for marketing.


1. Sumo List Builder 3

Available: sumo

Convert web visitors into potential customers and subscribers by integrating Sumo List Builder 3 tool into your WordPress site. The tool makes it super-easy for you to build inviting pop-ups to attract more visitors to your site. These pop-ups appear on clicks, timers and before web visitors leave a site to encourage them to stay longer on your site.

It comes with a drag and drops user interface that allows you create and modify your pop-up forms, without even writing a single piece of coding. You can customize the color, font size and size of your buttons and test as per your web design requirements.

To generate more conversions, you can set the precise time of your popups to let them appear whenever a visitor is about to leave your site. This is also known as exit intent technology. Through this technology, you can give another chance to your visitors to spend more time on your site.


2. OptinMonster

Available: OptinMonster

OptinMonster has all the capabilities to take your email marketing campaign to the next level. This WordPress plugin is ideally designed for those who want to boost their conversion rates by subscribing more web visitors to their web business.

With this plugin, you will get a plethora of exciting features such as:

  • Multiple types of opt-in forms such as sidebar, floating, slide-ins, etc
  • A/B Split Testing,
  • Integration with exit intent technology
  • Inbuilt analytics
  • Page Level Targeting and a lot more.

Plus, its simple and intuitive drag and drop builder simplify your task of creating beautiful opt-in forms for your email marketing campaign. You can even track the behavior or action of your visitors in real-time and send them pop-ups forms when they are likely to leave your site using Exit Intent Functionality.

Over the top, OptinMonster supports popular email marketing services, such as GetResponse, MailChimp, etc to let you automate your marketing campaign with ease.


3. Optin Forms

Available: FancyThemes

Creating a professional looking site on WordPress can be a great way to start off your web business. But, there are lots of factors that you will need to consider while launching your site such as, best web hosting solutions, selection of right theme framework, WordPress installation process, installation of plugins and themes and a lot more.

But if you want to improve your visibility, you will need to build the strong email list for your web business. To achieve that, you will need the Optin Forms plugin that can help you get higher conversions and increased sales with least efforts.

All you need to do is to add opt-in forms within your web pages to build the strong email list quickly and efficiently. You can also create opt-in forms from scratch using ready-made template designs that offer a ton of customization options.


4. Thrive Leads

Available: ThriveThemes

Thrive Leads is a one-stop solution for creating beautiful and user-friendly pop-ups, signups, and opt-in forms for your WordPress site. For that, you don’t need to learn any coding or programming skills. You just need to integrate this tool into your WordPress site and starting creating pop-ups forms using intuitive user interface (drag and drop functionality).

The plugin comes packaged with an ample range of advanced features and customization options to let you convert your visitors into subscribers easily. You can also access multiple inbuilt templates to make more effective forms for your site.

Apart from this, ThriveLeads offers some exciting options such as:

  • Exit Intent Technology,
  • Slide-in Forms,
  • Support for other email marketing services
  • An option to hide opt-in forms from subscribed web visitors
  • Analytics tool and much more.


5. WP Subscribe Pro

Available: mythemeshop

Expand your email subscribers’ list by integrating this powerful and user-friendly plugin to your WordPress site. WPSubscribe Pro by MyThemesShop offers an ultimate way to boost conversions, increase web traffic, and convert online visitors into subscribers with ease.

The plugin supports Mailchimp, FeeBurner and GetResponse email marketing services to let you get more subscribers on your site. Plus, it comes with exit intent trigger technology and also includes widget support to help you incorporate opt-in forms either in the footer or sidebar of your site.


6. LeadPages

Available: LeadPages

Leadpages is a great WordPress plugin that helps you boost your conversion rates by displaying beautiful and stimulating pop-ups and signup forms.

With this plugin, you will get unlimited mobile-responsive landing page templates that can work smoothly across different devices and screen sizes – which is good to build an email list for your business. Plus, its user-friendly drag and drop functionality and optimization tools give you ultimate experience while creating pop-ups and opt-in forms.


7. Ninja Kick

Available: codecanyon

Ninja Kick is another listing building plugin for your WordPress site that can help you grow your customer’s reach at the drop of a hat. It helps you add subscription form into your site using sliding or push animation effect.

In addition, the plugin includes four beautiful templates to help you create responsive opt-in forms instantly. You can even incorporate an icon or a link into your popular blog posts to let people easily redirected to your subscriptions forms, without any hassle.

Overall, Ninja Kick is an ideal solution for boosting and leveraging email marketing for your web business.



These are the seven most amazing WordPress plugins that can improvise your email marketing strategy and help you convert more visitors into subscribers for your WordPress site.

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  1. Ankit Singh on January 23, 2023


    Thanks a lot for this wordpress plugin tips article. I always though about writing compelling content but have never articulated what’s the best way to engage your audience in a more personal level. And sure enough what you mentioned about meaning and fascination really adds spice to the post.

    I can see how it can help differ you from everyone else as a write and blogger. Great idea and I can’t wait to apply that on my writing. ?

    Thanks for sharing!


  2. Priya Singh on August 31, 2021


    Thanks for this wordpress plugin tips article. I always though about writing compelling content but have never articulated what’s the best way to engage your audience in a more personal level. And sure enough what you mentioned about meaning and fascination really adds spice to the post.

    I can see how it can help differ you from everyone else as a write and blogger. Great idea and I can’t wait to apply that on my writing. ?

    Thanks for sharing!


  3. Kirti Upare on December 27, 2019

    HI Nice Post!!!
    Very helpful and informative ideas You shared with us. Email marketing is the key component in digital marketing by which we send commercial messages to the targeted client to generate the leads. The plugins listed by you is very helpful for me!!!
    Keep up the good work.

  4. Prashant Rai on September 11, 2019

    Thanks for sharing good post for all email marketers and also for me because I am also a email marketing from Delhi. Thanks a lot Catherrine Garcia for valuable post.

  5. Optinmonster Alternatives on October 7, 2018

    This is really a good all in one guide for all in the guide! I personally see Thrive Leads offers much more features than others and I absolutely loved using it for more than two years

  6. Sumo List Builder is the best plugin for the Boost email marketing and increasing subscriber. The Sumo List Builder also gives the analytics feature in plugins.

  7. Nav on April 8, 2018

    Hi, Does newsletter plugin works with thrive leads?

    • Antonie Potgieter on April 12, 2018

      Yes, our Newsletter plugin works great with Thrive Leads.

  8. Santanu Debnath on March 25, 2018

    OptinMonster is one of the best plugins among all of them as they have almost every feature one internet marketer need to attract visitors. Many thanks for sharing this list of plugins.

  9. Top 10 Guides Recommending The Best Email Marketing Plugins - Top10Resell on May 1, 2017

    […] Best WordPress Plugins for Email Marketing […]


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