6 Benefits your Business Can Gain with Good UX Research
User experience is becoming even more important due to the digital world evolving so quickly. Conducting UX research has many benefits, and most of them can be translated into user benefits, benefiting the marketing department and the company itself.
Let’s not forget that first impressions are even more important for website design and the ideal user experience. It doesn’t take people too long to form an opinion about you, and that’s why it’s more important than ever to make an excellent first impression.
So, whenever you are building an excellent UX design, you aren’t only preventing your project from not working and gaining professional experience. In this article, let’s discuss the top six benefits you gain from having good UX research.
Top 6 benefits you receive from good UX research
Increase in revenue
The benefits of UX research are many in number, but one of the greatest is that potential buyers can purchase and find whatever they are looking for. In addition, considering the fact that users can complete tasks on your site will improve customer satisfaction and increase sales, which will impact customer loyalty. So, providing your users with a website with a high usability rate is more important than you may think.
In fact, according to UX statistics, 39% of people will stop engaging with a site if it takes too long to load and decreases its usability rate. The last thing you want to happen is to lose your customers because of low customer satisfaction.
UX research allows you to identify how users use your product. Then, based on the insights you gather, you can improve the user experience and make it easier for users to find your product and the amount of value it offers.
After all, every business that invests in the UX experience will always be a winner. In fact, according to statistics, for every $1 invested, the UX will bring $100 in return.
From an investment that you’ll make, you can ultimately increase revenue by not having to spend much on development and reducing investment costs.
Reduces development costs
Did you ever know that the overall cost of your project is much higher when you don’t involve UX in your expenses. Moreover, according to a recent study made by Forbes, companies who invest in UX will see increased customer retention, market shares, and a lower support cost. The fact that you are willing to pay a premium price to gain a great user experience results in increased gains.
Overall, a user-centered approach will save time, money, and effort to rework throughout development and design. Early usability tests are excellent in identifying design faults and where improvements need to be made. However, if these aren’t tested with real users, these problems might be ignored and increase development costs.
UX design allows you to test and explore many ideas, is cost-efficient, and has a low level of risk during the development phase. As a result, this type of activity saves time and money for the company.
More importantly, if you don’t want to involve UX designers in your project, their roles can be filled by developers and business analysts, but they aren’t designers and can’t achieve results as a UX designer would. Moreover, there are many good reasons why you should consider hiring a UX researcher since it can be an excellent choice for your business.
Many people think conducting research involves investing a large amount of time, but the reality is very different. Conducting research doesn’t have to do with hundreds of users, but you can conduct it with only a few users. In fact, according to statistics, conducting a usability test with five users will identify 85% of the issues that are made. In this case, UX researchers can dig deep and determine users’ experiences and motivations.
Moreover, researchers can focus on the most interactive moments within the user experience instead of having to test every variable on the website. The usability test shows how users interact within a website and provide important insights into key areas of the user experience.
Provides a competitive advantage
Thanks to UX research, you can now find out exactly what your customers need, want, and what they expect from your services. This is where you gain a competitive advantage over your competitors in the market. However, you should be aware that the more people invest in UX, the more demanding customers will get, and be extra strict in not tolerating bad experiences.
Let’s not forget that there are many other competitors, and it’s easier than ever for your consumers to go to their competitors if you offer them a bad experience. In fact, according to a recent study, nearly 90% of consumers purchased a product from a competitor due to a poor customer experience.
Alternatively, there is another ‘secret’ advantage you can use with UX research, and that is the ability to ‘spy’ on competitors. So, for example, you can benchmark different sites and find out what your users think is good or bad about some random company. Also, you can find out why they like buying from there or not.
These types of advantages allow you to know that your site knows that investing in UX research is an excellent idea.
Increased customer satisfaction and loyalty
Whenever you surf the Internet, you’re automatically drawn toward sites that provide you with a better user experience than sites with a nice-looking design. So whenever you think of a better solution for your customers, try putting yourself in their shoes first. Sites that have a low usability rate won’t be profitable.
In simple terms, the more straightforward your product is to use, the more people will want to use it. A great UX and UI are a competitive advantage for your brand, and it is best for you to work on them. Eventually, you won’t only get many positive reviews, but it’ll also result in long-term customer loyalty!
Increase in conversion rates
As we mentioned before, revenue and conversion rates are directly related, so companies focused on improving their user experience will also increase their conversation rates. According to Forbes, a good user experience will increase conversion rates by up to 200%!
So, if you have many new users, you have the potential to convert multiple users. As a result, improving your contact with a product, resource, and service will result in more excellent revenue rates. Avoid any complicated designs in ways that annoy visitors.
After all, a good user experience is meant to improve the user experience and to naturally convert new visitors whenever they see a smooth and engaging design.
What is UX research able to analyze and test?
There are many different variables on your site that you can use UX research to tackle. Here are some of the most common ones that you can use for analyzing and testing:
- Call-to-actions (CTAs)
- User flows
- Conversion funnels
- Site maps and more
The bottom line is to know that you aren’t your user and UX research saves you a considerable amount of time, money, and resources, ensuring that you make better decisions with the data you gather. Avoid making decisions based on what you and your team assume. Assumptions are only transparent lies you tell yourself, and you can never know what the user is actually thinking.
However, researchers are fully aligned to work with your team, and they are focused on meeting customer expectations, improving conversion rates, and building brand loyalty for better customer value.
Wrapping it up
That’s all for this article. These are the six benefits you gain from investing in UX research. But, of course, UX research is even more important than you may think, and something you shouldn’t forget is that it allows you to learn more about your user. The more you know about your user, the better it’ll be for you and your conversion rates.
There are countless benefits UX research brings you, and most of the time, business owners will think it is time-consuming to conduct or requires lots of effort, involving hundreds of participants. However, this isn’t true at all. You can only take five participants and learn more about the user experience than inviting hundreds of participants.
We also showed you the statistics of how beneficial UX research is. You only need to invest a few dollars, and if you get it right, your return on investment will be hundreds of dollars. Moreover, you’ll save time and money to invest in even more important things in your business!