Effective Marketing Tips To Promote Your Business
In order for your business to stay open for a long time, it needs customers. And, to acquire customers, you have to promote your business effectively. It was only a matter of choosing between an advert in the local paper or radio channel, a flyer, postcard or brochure in previous years. However, for business owners and entrepreneurs everywhere, the ways of promoting a business and attracting attention from a global audience have changed over the last decade or so. By far, the most significant of these changes occurred in how businesses spend on digital advertising.
According to a report by Zenith, Internet ad spending increased by a whopping 12.4 percent in 2020 to more than 130 billion, and around 53 percent of this amount accounted for digital ads. It means that around half of all businesses are now incorporating digital marketing into their general marketing strategy in one way or another. Now is the perfect time to take advantage of such a trend and promote your business using various marketing strategies that you have at your disposal. Today, in this article, we’ll have a look at the most effective marketing tips to promote your business.
Build An Emailing List
Twenty years ago, when someone sent you an email, you opened it, no matter what. Today, the chances of someone opening an email are extremely slim. While email opening rates considerably dropped in the last decade or so, in 2019, the average open rate was 22 percent. Depending on your target market, sending out promotional emails to potential customers will still fetch you a lot of traffic.
A strong email marketing campaign consists of a comprehensive email list. You have to have people on your email list, such as new and existing customers, to send out promotional offers, deals, and discounts. In order to know how to build an email list, you can always go to the Internet and perform a Google search. Doing so will present you with countless email list-building strategies.
Use Social Media Ads
Marketing is the economic driving force behind the social media train. For example, LinkedIn started allowing marketers to use paid ads as early as 2005. Facebook launched Facebook Ads at the beginning of 2007. Instagram incorporated paid ads in 2013, while Twitter added ads in 2010.
Today’s world is now familiar with the idea of seeing adverts on their social media accounts’ feed, whether they skip them or not. With the introduction of Facebook leads forms, Facebook is now providing marketers numerous ways to reach their target market. Social media does wonders for both business promotion as well as brand awareness.
Give Influencer Marketing A Try
A comparatively newer and untested method of marketing is slowly growing in popularity these days. It is known as influencer marketing. These influencers are individuals with a large following on their social media accounts (10,000 followers or more is a baseline for someone to be known as an influencer), especially on Twitter, Instagram, and YouTube.
Through influencer marketing, your business can offer customer sales incentives, increasing its reach. That said, according to a SproutSocial study, an influencer will normally ask for an average of 271 dollars to post something on their social media accounts. In comparison, Influencers who have more than 100,000 followers will ask for an average of 763 dollars per post.
Create A Website
Every business that expects to make money and grow at the same time needs a website. A website acts as a go-to for existing and new customers. Even if they discover your brand through Google or social media, they would like to visit your website, a marketing tool that promotes your business around the clock.
An excellent business website acts as a promotional tool – it tells your business’s story, its products, provides useful information, and reflects your distinctive character and personality. However, it is also vital for measuring and improving other promotional strategies. For instance, when you post something on your social media account, it should link back to your business’s website. Furthermore, your online ads lead to your landing pages, which are present on your website.
It is one thing to spread the word about your business. It is another to let tech giants like Google promote it for you. Search engine optimization includes a set of best practices that influence your ranking on SERPs. But, because Google’s SEO algorithm is evolving to present users with the most accurate and quality results possible, optimizing your website for search engines means optimizing for searchers.
Some SEO tactics include producing unique, high-quality content daily, maintaining a high page load speed, incorporating niche relevant keywords in your content, and much more. When your business increases its rank on Google’s search engine results, millions of people will ultimately see your website when they conduct relevant searches.
Run Google Ads
While SEO will allow you to get on top of all SERPs, it is a marketing strategy that will benefit your business in the long haul. For quick exposure, running Google ads is the way to go. You can see these ads on top of every SERP, above local and organic listings.
Of all the search engines in existence, Google is the most popular platform to run ads. It contains the largest amount of searchers and provides flexibility, various performance metrics, and building features. Although becoming a Google Ads master will take some time and a lot of testing, it will still be worth it. You can run an optimized Google Ads campaign through branded banner ads on the display network or text ads on the search network.
Partnering with non-competing businesses that serve the same target audience as yours is the perfect local business promotion strategy. Get in touch with businesses that aren’t direct competitors and offer complementary products. For instance, if you sell bicycles online, a business that sells bicycle parts will complement yours nicely.
Once you create a connection, you can cross-promote your products and services through coupons, in-store flyers, email lists, or social media. In fact, you can also run promotional campaigns on each other’s websites.
Join Online Groups And Communities
One of the easiest ways to spread the word about your business is by joining online groups and communities related to your target industry. Look for relevant Reddit, Facebook, LinkedIn groups, and communities and offer readers suggestions and advice for their questions or problems. Such a thing will allow you to build up a solid reputation and form a lasting connection with people in your target industry.
And, always keep in mind that when you help someone out with their problems and queries, thousands of other silent readers are watching you do it. While it can take multiple years and non-stop effort to build up your reputation, providing a reader with the wrong suggestion or advice will ruin it within a second. So, always be on your heels and try to be as accurate as possible with the advice you hand out.
Ask Your Existing Customers For Reviews
Reviews are extremely important for both small, local businesses as well as market-leading giants. In fact, they deserve their own space on your website and social media page. Word of mouth is one of the most powerful ways of spreading the word about your business, and don’t forget it’s free too.
And while testimonials are effective and all, customer reviews on platforms like Yelp, Facebook, and Google are even better. Such platforms will increase your exposure, and with the help of effective measures that prevents spam or fake reviews, people trust reviews present on official platforms.
Always keep in mind that you should be able to track your return rates when using any paid marketing technique. It is all well and good to improve your brand’s visibility. However, if the money spent on advertising isn’t adding value and doesn’t bring profits to your business, it might not be worth it in the end. Think about how your ideal customers are and the ways they consume media. If there is a particular demand your business can meet, customers will likely try what you are offering. The strategies mentioned above will give you the tools to promote your products and services and ensure they reach the right people.
Amber Ball is a business and finance blogger who spends her entire day writing quality blogs. She is a passionate reader and loves to share quality content prevalent on the web with her friends and followers and keeping a keen eye on the latest trends and news in those industries.