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3 Tips For Designing An SEO-Friendly Website

Thanks to technology, there are now various ways to draw attention to your brand and offer your products and services. One popular way to do this is by using a website.

Unfortunately, simply having a website isn’t enough, as you also need to ensure you’re drawing traffic to your website and consequently to your brand. Traffic, also known as web traffic, refers to the web users that visit your site. Now, to drive traffic to your site, you need to have good search engine optimization (SEO). It refers to the process of improving a web page’s ranking in organic search results.

By driving attention to your site, you’ll have more opportunities to gain new customers. You’ll also be able to sell to more people and increase the chances of others discovering your business.

If you don’t have an in-house web designer, you might want to consider utilizing Oxford web development services. This ensures you have experts making your site SEO-friendly. If you’re wondering how to come up with an SEO-friendly web design, here are three tips:

 

1. Make It Easy To Find and Discover

All the traffic you drive to your site doesn’t come from a single source as there are various sources of traffic. Generally, your traffic will discover your site either through direct links or they’ll organically appear on search engines.

In using a search engine, visitors often click the sites that appear on the first page of the search results. These sites don’t just randomly appear there as search engines rank sites. Search engines pay attention to certain factors such as keywords, meta descriptions, and links to your site. Therefore, to increase traffic, you need to create content with keywords relevant to the valuable information that your audience needs.

Next, utilize internal and external linking. External linking occurs when your visitor discovers your site by clicking a link from another site. Meanwhile, internal linking is when your content links to another piece of content inside your site. However, you need to make sure these links work because otherwise, the user will leave. With linking, you’ll be able to draw traffic to your site and keep your visitors on the site.

Finally, don’t forget about meta descriptions or the short descriptions that appear right below the title of the search results that you see on search engines. You’ll want these meta descriptions to contain the correct keywords and give the gist of what your page contains. In doing so, you’ll be helping the user see if your content includes the information they need.

 

2. Improve Your Site’s Performance

Sometimes, a slow website is not the internet provider’s fault. Occasionally, the website’s just loading slowly due to poor structure. This is one of the common website design mistakes that can sabotage your business. If you’ve experienced sites like these, you might have decided to leave right away.

Your site needs to have a fast page loading time. If not, users will leave immediately and refuse to return in the future.

To improve page load time, your site should have the correct number of elements that aren’t too heavy for the internet. For example, you might want to consider reducing the resolution of your images to an adequate size. Another way to achieve this is by maintaining your site regularly. In doing so, you can avoid technical issues and have a responsive design.

 

 

3. Optimize User Experience

Lastly, you’ll want to optimize user experience using a modern, relevant, and accessible design. This is important because it’ll keep visitors on your site. By adopting current design trends, you can adjust your site’s design to make it pleasing to your target audience.

Additionally, you’ll want a site that’s easy to navigate by making the interface intuitive. Overall, this improves user experience and increases the chances of having recurring site visitors alongside new ones.

 

Conclusion

Using a website is an effective way to draw attention to your product and services. However, you’ll face several costs in creating and maintaining a site, such as domain rent and plenty more. So, you need to ensure you’re going to get your return on investment (ROI) from your website.

It’s essential to create and design an SEO-friendly website. With this, you can draw more web traffic to your site and business. Consequently, you’ll be able to reach a wider audience, increase your customer base, and your overall profits.

Therefore, having an SEO-optimized website is highly beneficial for your business. By following the tips above and discovering more ways to draw traffic to your site, you’ll be able to maximize the benefits that your website has to offer.