6 Ways to Improve Your Website Without any Technical Skills
When visitors land on your site, you want to make a great first impression. You don’t want them to be surrounded by clutter and feel overwhelmed, you only have little time to grab their attention. Studies have found that people will likely read about 20% of the copy on a web page, so if your site is messy and doesn’t have a clear CTA or message, folks will quickly leave.
Luckily, there are ways to enhance your site, boost conversions, and make people want to come back for more – all without any technical expertise.
1. Polish Your Calls-to-Action
Once you’ve got users on the website, it means they are interested. The next step is to tell them what you want them to do.
The CTA buttons require an action, such as ‘Buy now’ or ‘Get a quote,’ so make sure your CTA copy begins with a verb (action word). Otherwise, it will just be a button with some text on it. Also, use the first-person voice to let the CTA tell users what to do. For instance ‘Download My eBook.’
Next, pay attention to the colors of your CTA buttons. Start by finding a contrasting color for them. For instance, if your website is predominately blue, use yellow or orange for the buttons to accentuate them while still complementing the color scheme.
2. Create a WordPress Document Library
Document management can be a real problem with a serious impact. Documents make a huge part of a company’s knowledge-sharing mix, but employees spend 4.5 hours per week on average on finding the documents they need, which can cause a significant decrease in productivity.
One of the best solutions to this problem is to add a WordPress document library to your site so that all your employees can access the documents they need quickly and efficiently, in a single location.
A WordPress document library helps you share docs internally within your company but also with your clients. One single system will hold everything together from job templates and employee survey forms to user guides and manuals. And the best part is adding documents is as easy as attaching files, so no one on your team is required to know any coding.
3. Improve Your Site Speed
Do you suspect that your site is too slow, but when you run it through a tool that tests speed, none of the recommendations seem to make sense to you? While it is true that site speed optimization can get technical very fast, there are some things that business owners and marketers can do to speed up their websites without any technical expertise. Here are some tips to help you out:
- Test your site speed using tools like Google’s Page Speed Insights
- Optimize your images
- Delete unnecessary images and videos
- Implement lazy loading for images
- Move to a more lightweight WordPress theme
- Minimize redirects
- Use only the tools and plugins you really need
- Upgrade your web hosting plan
- Enable caching
- Use a CDN
- Implement AMP (accelerated mobile pages)
4. Display Social Proof
Leverage social proof to encourage visitors to download an ebook or subscribe to your email list.
If you have customers that say amazing things about your company, it needs to be seen. But instead of creating a separate ‘Testimonials’ page, consider scattering social proof throughout your website. Why? Well, nobody is going to go looking for pages that speak volumes about you, so you must find a way to bring positive reviews and testimonials to the forefront.
Besides showcasing testimonials by satisfied customers, you can also have industry influencers provide a quote or testimonial. If you use video testimonials or case studies, find a way to tuck them in there, or on product pages.
Image source: Unsplash
5. Improve Your SEO
Organic search makes up about 30% of traffic to company sites. It accounts for more traffic than social and paid together, which means that search engine optimization is as relevant as ever.
If you have your own business, you work in marketing, or you have a blog, it’s very important that you at least know the SEO basics. Many people tend to steer away from SEO because they believe it requires extensive knowledge of how search engines work. This is true – SEO does take some practice and time to get right, but the good news is, you can master the basics even without any technical knowledge.
Here are some suggestions to improve your SEO and watch your site rise to the top of search engine results:
- Publish relevant, helpful content
- Identify and target a specific keyword for each page on your site
- Update your content on a regular basis
- Review and update metadata (titles and meta descriptions) as your website changes over time
- Focus on creating relevant links within the text
- Always use alt tags to describe your images and videos
6. Add a ‘Meet the Team’ Page
Did you know that companies that have a ‘Meet the Team’ page report that it’s one of the most visited pages on their sites? Why is it so? Well, before people decide to buy from you, they want to know you and trust you. They like to know who’s behind the scenes and see a familiar face. It makes them feel more comfortable hiring you and helps them find the right person to speak to. A ‘Meet the Team’ page is a great place to show off your team and their skills and confirms that you are a legitimate company.
When creating this page, make sure to personalize it. Include a short bio and an image of every team member, show off their accomplishments, etc. You can also add social media links such as Facebook, Twitter, or LinkedIn, depending on your brand and its personality. You can also make an individual page for each team member to help rank in SERPs when a specific name is searched for.
Improving your overall website UX requires substantial work, but these 6 tips are a great way to get started even if you don’t have any technical knowledge.
Hopefully, you will give your visitors a good reason to come back or at least stick around for a little longer.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.