Top 4 Things You Need to Focus On When Starting Your Blog
The process for creating a successful blog might seem straightforward at the beginning, but as you read more about your requirements, you might get overwhelmed by the whole experience. There are many steps in the process that you need to cover, and a lot of work should be done before you start seeing the light at the end of the tunnel.
The blogging business is still very popular among entrepreneurs, and you can make high income if you make it right. However, the overly complicated process might scare away some of the new beginners, which is why in this article, we will break the process down into four most important things to focus on when starting a blog.
- Create content consistently
It is essential that you know there is no stopping when you start a blog. Once you get into this business, you need to provide high-quality content every day as long as it runs. If you are the type of person that cannot provide new content consistently, you should stop reading and focus on a different thing.
Even though it is important to write consistently, you should not focus on quantity over quality. You still need to provide high-quality, unique content that offers some kind of value to users.
- Grow an email list
Often new blog owners forget the importance of the email list. It is crucial that you focus on building your email list from day one just because it might be the best source of traffic for your blog in the future. In fact, email marketing offers the best ROI of all other types of marketing which is $40 for every $1 spent.
You should find a way to get as many emails from users who visit your site. Obviously, it is hard to convince people to give out some kind of information without offering something in return. This means that you can add a free course or product for subscribers. You can also try using tools such as LeadQuizzes, that will help you capture leads and grow your list of contacts by using online quizzes or surveys.
After you’ve built big enough email list, you can start your email marketing campaign and offer them new content every day. Your website will soon grow faster than a horse climbing into the list of the Kentucky Derby race contenders.
- Focus on one social media platform
Yes, it is better if you establish an online presence on all social media platforms, but the process takes time and money. This means that you should focus on one social media platform that works best for your niche. That way you will have the time and money to build your audience on social media.
Also, you should follow the 80/20 rule on social media, where you provide useful information for 80% of the time to users, and the rest 20% you can promote your content from your blog. That way you will gain trust from your audience and build a successful brand online.
- Create a blog strategy
As we mentioned before, there are many things to take care of if you want to build a successful blog. Things like SEO, advertising, content, website design and structure, and so on, are part of your blog strategy. In other words, your blog needs to be very organized. Since you have to deal with a lot of competition, you must make sure your blog is unique and offers the best user experience that possibly can. In other words, creating a blog strategy means that you should set your brand identity for your blog.
Focus on creating your own brand voice, article structure, specific fonts, blog design, posting schedule, niche, and etc. This is the only way to establish a better online presence and create a blog that will be recognizable among users.
These are the four things you should focus on if you want to enter the blog business. As we mentioned earlier, there are many other things to focus on, but that will come in time. Try not to get overwhelmed by the process so much that it will end in you giving up on your blog. Tackle each thing at once, and you have a successful blog in no time.