Why Cross-Cultural Design Matters

If you want to design a product that users will use internationally, you need to consider cross-cultural design. Most digital products are now used globally, and you need to know how your design will impact international users.   What Is Cross-Cultural Design? Cross-cultural design is the area of product design that acknowledges differences in culture […]

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Easy Ways to Increase Revenue and Engagement with Dynamic Ad Insertion

Dynamic ad insertion (DAI) is a real-time process of inserting advertisements into digital media content. It allows publishers to monetize their content with ads while providing a better experience for viewers by avoiding pre-rolls, mid-rolls, and post-rolls altogether. There are many benefits of using DAI for both publishers and advertisers. For publishers, DAI can increase […]

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What is Search Intent … and Why Should You Consider it Before Creating Blog Posts and Landing Pages?

Most site owners know about keywords and other basic SEO steps they need to take in order to attract more traffic. And yet, even after they’ve done everything they were supposed to do, there isn’t any change in the conversion rate. There may be an increase in traffic, but nothing seems to move in sales. […]

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How to Find and Fix Common WordPress Accessibility Issues

Internet is one thing that has in many ways empowered the unprivileged, given voice to the common, and enable the disabled. It is a medium that distributes power and gives access to information and knowledge to everyone irrespectively. Today, there are strict standards of web accessibility that one needs to adhere to so that their […]

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6 Ways To Reach a Younger Audience on Social Media

Are you trying to reach a younger audience on social media? Perhaps your brand has a thriving Facebook account, but it’s not bringing in the audience you actually want. Maybe plenty of people in their 40s and 50s are sharing your posts, but they aren’t buying (because they’re not your target audience), and the 20-somethings […]

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Advantages of Having A Research Panel

Research panels are an important aspect of market research. They give us an insight into how a wider marker would receive a product or promotion. Often, these are a good way to gauge how a change may be received without too much financial risk to the entire company. Many companies even have specific stores or […]

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6 Best Tactics To Increase Employee Productivity

Your staff members are the life force that keeps your business going. Without them, nothing would get done. That’s why you should put some emphasis on keeping your employees active and happy. No matter how well or poorly your staff or manager performs, there are ways to increase their production speed. After all, we all […]

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How to promote with Instagram?

Today, social networks have become a major source of customer traffic. Statistically, Instagram is used by one billion people every month. The most diverse audience is concentrated here, which allows any business to identify the core of its target audience and makes the platform universal for any niche. Wide advertising functionality and different formats of […]

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Can a multilingual website improve SEO ranking?

As you’re sure to know, by utilizing Search Engine Optimization you can help your website improve its ranking on search engine results pages. But can having a multilingual website improve your SEO ranking? The short answer is: yes, but not always. As long as you employ the right methods, a website in multiple languages can […]

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4 Ways To Make Your Small Business Website Attractive To Customers

A website is arguably one of the most important assets of any business. The rate of internet usage has increased to such a degree that today, the number of users stands at over four billion, which means more than 50% of the world’s population has access to the web in one form or another. (1) […]

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