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5 Best Ways to Enhance Ecommerce UX

User experience is paramount when it is about ecommerce sites. This is the one and the only element that has the power to catch visitor’s attention, hold them, convince them to explore your site, and eventually convert them into loyal customers. You have to understand your sales funnel first because it outlines your customer journey. […]

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How Data As A Service Can Help Accelerate Your Online Business

With the mass adoption of data as a Service by businesses, organizations, and entrepreneurs worldwide, data crunching and analysis have taken the front seat at the managerial level. Businesses are flocking to the data-driven approach to management and service creation because it works. Big data services offer clear insights into the behaviors, tastes, and preferences […]

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Email Marketing Checklist For 2021

Email marketing is going strong and remains one of the most crucial channels of lead generation. A whopping 99% of email users check their inbox once a day while there will be more than 4.3 billion email users in the world by 2023. However, the chances of email overload have also increased substantially. The average […]

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7 Top WordPress Plugins For Website Accessibility

Tim Berners-Lee, the father of the World Wide Web, said: “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” A website should be accessible to all people irrespective of their language, location, or abilities. However, there are some websites that are inaccessible to people who […]

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How to Improve ROI with Marketing Analytics

Every business wants to increase its marketing ROI by employing different marketing strategies such as SEO, native advertising or influencer marketing. ROI is a measure of how successful a company has been with the various marketing strategies it uses over time. For businesses to achieve positive results in any marketing campaign, they must first create […]

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How to Succeed in Video Marketing?

Content marketing was a buzzword in marketing for many years. At present, it’s cost-effective and a customer-friendly way to generate or convert leads. Hence, marketers are now leveraging the power of video content marketing to reach new prospects and generate more revenue. Video content marketing is the same as content marketing but deals with the […]

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